Start connecting your data with Segment.
Access your real-time user profiles
Product
Engineering
In order to personalize your product, you need a database full of each user's history that you can easily query. In this use case, we'll explore how to drive more personalized interactions by querying that history.
Accelerate experimentation (run A/B tests, feature flags, etc.)
Product
Every product team wants to ship new features... but first you have to make sure those product features are actually helping your metrics. With this use case, we share our top tips for experimentation.
Analyze product adoption (funnels, retention cohorts, etc.)
Product
When you ship new product features... how can you tell whether they've made any improvement? With this use case, we'll understand how to drive better retention and conversion by making slight product tweaks.
Collect web and mobile analytics with one API
Engineering
Product
Analytics
In order to build a great product, you need to know your customers. In order to know your customers, you need clean, consistent data. Here, we'll show you how to collect all that data with just a single API.
Integrate new analytics and marketing tools without engineering support
Marketing
Executive
Founder
How many times have you wanted to try out a new analytics or marketing tool, only to be told that it will be put in the engineering sprint backlog. We'll show you how to integrate new tools in minutes to drive additional revenue, without requiring any work from your engineering team.
Use customer data to power machine learning and predictions
Engineering
Analytics
Building a brand new ML or recommendation system relies on one thing: having the right data. With this use case, we'll show you how to easily collect and process that data to reduce the time needed to build new ML models.
Build company level KPI dashboards
Analytics
Product
Founder
You can't make what you can't measure. With this use case, we'll share best practices for becoming a "data-driven" company by helping surface actionable data to everyone on your team.
Standardize analytics data across teams
Product
Analytics
Founder
Executive
Collecting data is fairly straightforward. Ensuring that your data has consistent naming schemes and actually makes sense is much more difficult. With this use case, we'll show you best practices for standardizing your data across teams to provide a "source of truth" for your analytics.
Setup personalized advertising and retargeting
Marketing
Most ads aren't as effective as they could be. They have the same basic message which isn't personal or targeted. With this use case, we'll show you how to drive a better return on ad spend, all by personalizing with your own data.
Create a single view of the customer
Marketing
Founder
Executive
Often, you'll find your data about customers spread across tens of different systems: internal databases, tools like Zendesk and Salesforce, your data warehouse, and more. This use case will help you unify that data so you can run consistent analysis and messaging.
Create real-time audiences (campaigns, lookalikes, ad suppression, etc.)
Marketing
When you run a new advertisement, you don't want to target everyone. You just want to reach the users who will be most excited about your product. With this use case, you'll drive a better return on ad spend by creating those real-time audiences based off your customer data.
Understand your marketing funnel (campaign performance, attribution, etc.)
Marketing
Analytics
One of the top areas to start as a business is analyzing your conversion funnel. From the first time a new visitor lands on your site, to when they eventually purchase your product, you should be able to systematically measure and eliminate the biggest points of friction.
Enable self-serve analytics in your company
Analytics
It's easy for an analytics team to become inundated with requests. So many people at your company have so many different questions! In this use case, we'll share a few best practices for making those analytics self-serve, so that PMs, Marketers, and Engineers can start discovering their own new insights.
Measure and improve site conversion
Marketing
Every business has some sort of funnel it's driving towards. The trick is, you can't improve what you can't see. With this use case, we'll walk you through ways to first measure and then improve the conversion of your funnel. We've seen users leverage these recipes to 3x the number of leads and signups they are getting each month.
Send personalized emails and notifications in real time
Marketing
Product
Email can be an incredibly effective tool to bring users back into your product... but most emails don't come with the right message, and aren't sent at the right time. We'll show you how to send personalized emails and notifications right at the moment of highest intent.
Streamline compliance with privacy regulations like GDPR and CCPA
Engineering
Founder
Executive
Any company operating in Europe or California must respect the GDPR and CCPA respectively. In this use case, we demonstrate how you can help automate compliance with tooling for suppression and deletion.