Collect, standardize, and activate your customer data in the marketing and analytics tools you need to run your business, all with a single API.
Integrate first-party data across your marketing and analytics stack
Prevent bad data by enforcing common data standards across your company
Get visibility into your data and ensure it meets strict privacy standards
Say goodbye to tedious integrations. With Segment, you can use one API to unlock over 300 tools for advertising, email, analytics, data warehousing, and more.
Grace Preyapongpisan
Vice President, Business Intelligence
Grace Preyapongpisan
Vice President, Business Intelligence
Nic Sauriol
Software Development Leader
Micky Onvural
Co-President
Sam Coren
Senior User Acquisition Manager
Klaus Thorup
Chief Technology Officer
Segment was launched in 2013 by four engineers to simplify the mess of analytics APIs.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
// Google Analytics ga('create', 'UA-XXXXX-Y'); ga('send', 'event', 'All', 'User Signup', { email: 'bill@initech.com'}) ga('send', 'pageview'); // Facebook Pixel fbq('track', 'User Signup', { email: bill@initech.com' }) // Adobe Analytics window.s.linkTrackVars = 'email'; window.s.tl(true, 'o', 'user_signup'); window.s.eVar76 = "bill@initech.com"; // Marketo window.mktoMunchkinFunction('visitWebPage', { url: '/event/User-Signup', params: ‘email=bill@initech.com' })
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
// Google Analytics ga('create', 'UA-XXXXX-Y'); ga('send', 'event', 'All', 'User Signup', { email: 'bill@initech.com'}) ga('send', 'pageview'); // Facebook Pixel fbq('track', 'User Signup', { email: bill@initech.com' }) // Adobe Analytics window.s.linkTrackVars = 'email'; window.s.tl(true, 'o', 'user_signup'); window.s.eVar76 = "bill@initech.com"; // Marketo window.mktoMunchkinFunction('visitWebPage', { url: '/event/User-Signup', params: ‘email=bill@initech.com' })
1
2
3
analytics.track('User Signup', {
email: 'bill@initech.com'
});
Before Segment
Each tool that your team uses needs to be integrated separately, creating redundant code and unnecessary work for your engineering team.
After Segment
Segment breaks down customer data to its core component parts and abstracts away integration code. We automate redundant work so you can get back to shipping product and delighting customers.
Before Segment
Each tool that your team uses needs to be integrated separately, creating redundant code and unnecessary work for your engineering team.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
// Google Analytics ga('create', 'UA-XXXXX-Y'); ga('send', 'event', 'All', 'User Signup', { email: 'bill@initech.com'}) ga('send', 'pageview'); // Facebook Pixel fbq('track', 'User Signup', { email: bill@initech.com' }) // Adobe Analytics window.s.linkTrackVars = 'email'; window.s.tl(true, 'o', 'user_signup'); window.s.eVar76 = "bill@initech.com"; // Marketo window.mktoMunchkinFunction('visitWebPage', { url: '/event/User-Signup', params: ‘email=bill@initech.com' })
Before Segment
Each tool that your team uses needs to be integrated separately, creating redundant code and unnecessary work for your engineering team.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
// Google Analytics ga('create', 'UA-XXXXX-Y'); ga('send', 'event', 'All', 'User Signup', { email: 'bill@initech.com'}) ga('send', 'pageview'); // Facebook Pixel fbq('track', 'User Signup', { email: bill@initech.com' }) // Adobe Analytics window.s.linkTrackVars = 'email'; window.s.tl(true, 'o', 'user_signup'); window.s.eVar76 = "bill@initech.com"; // Marketo window.mktoMunchkinFunction('visitWebPage', { url: '/event/User-Signup', params: ‘email=bill@initech.com' })
After Segment
Segment breaks down customer data to its core component parts and abstracts away integration code. We automate redundant work so you can get back to shipping product and delighting customers.
1
2
3
analytics.track('User Signup', {
email: 'bill@initech.com'
});