Integrate once. Connect your entire stack.
Collect, standardize, and activate your customer data in the marketing and analytics tools you need to run your business, all with a single API.
Your data foundation for growth
Connect your tools
Integrate first-party data across your marketing and analytics stack
Protect data quality
Prevent bad data by enforcing common data standards across your company
Respect customer privacy
Get visibility into your data and ensure it meets strict privacy standards
Can't find what you're looking for? Request an integration.
Say goodbye to tedious integrations. With Segment, you can use one API to unlock over 300 tools for advertising, email, analytics, data warehousing, and more.
Solve your customer data challenges
Trusted by startups and the world's largest companies
“Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.”
“Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.”
Grace Preyapongpisan
Vice President, Business Intelligence
“Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.”
“Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.”
Grace Preyapongpisan
Vice President, Business Intelligence
“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.”
“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.”
Nic Sauriol
Software Development Leader
“As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible.”
“As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible.”
Micky Onvural
Co-President
“Segment allows us to be more precise with how we dynamically suppress or target users in ad campaigns based on actual product usage.”
“Segment allows us to be more precise with how we dynamically suppress or target users in ad campaigns based on actual product usage.”
Sam Coren
Senior User Acquisition Manager
“The cost of a Segment investment completely beat our in-house options out of the water. It was a no-brainer in terms of cost.”
“The cost of a Segment investment completely beat our in-house options out of the water. It was a no-brainer in terms of cost.”
Klaus Thorup
Chief Technology Officer
Built for developers
Segment was launched in 2013 by four engineers to simplify the mess of analytics APIs.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20// Google Analytics ga('create', 'UA-XXXXX-Y'); ga('send', 'event', 'All', 'User Signup', { email: 'bill@initech.com'}) ga('send', 'pageview'); // Facebook Pixel fbq('track', 'User Signup', { email: bill@initech.com' }) // Adobe Analytics window.s.linkTrackVars = 'email'; window.s.tl(true, 'o', 'user_signup'); window.s.eVar76 = "bill@initech.com"; // Marketo window.mktoMunchkinFunction('visitWebPage', { url: '/event/User-Signup', params: ‘email=bill@initech.com' })
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20// Google Analytics ga('create', 'UA-XXXXX-Y'); ga('send', 'event', 'All', 'User Signup', { email: 'bill@initech.com'}) ga('send', 'pageview'); // Facebook Pixel fbq('track', 'User Signup', { email: bill@initech.com' }) // Adobe Analytics window.s.linkTrackVars = 'email'; window.s.tl(true, 'o', 'user_signup'); window.s.eVar76 = "bill@initech.com"; // Marketo window.mktoMunchkinFunction('visitWebPage', { url: '/event/User-Signup', params: ‘email=bill@initech.com' })
1
2
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analytics.track('User Signup', {
email: 'bill@initech.com'
});Before Segment
Each tool that your team uses needs to be integrated separately, creating redundant code and unnecessary work for your engineering team.
After Segment
Segment breaks down customer data to its core component parts and abstracts away integration code. We automate redundant work so you can get back to shipping product and delighting customers.
Before Segment
Each tool that your team uses needs to be integrated separately, creating redundant code and unnecessary work for your engineering team.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20// Google Analytics ga('create', 'UA-XXXXX-Y'); ga('send', 'event', 'All', 'User Signup', { email: 'bill@initech.com'}) ga('send', 'pageview'); // Facebook Pixel fbq('track', 'User Signup', { email: bill@initech.com' }) // Adobe Analytics window.s.linkTrackVars = 'email'; window.s.tl(true, 'o', 'user_signup'); window.s.eVar76 = "bill@initech.com"; // Marketo window.mktoMunchkinFunction('visitWebPage', { url: '/event/User-Signup', params: ‘email=bill@initech.com' })
Before Segment
Each tool that your team uses needs to be integrated separately, creating redundant code and unnecessary work for your engineering team.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20// Google Analytics ga('create', 'UA-XXXXX-Y'); ga('send', 'event', 'All', 'User Signup', { email: 'bill@initech.com'}) ga('send', 'pageview'); // Facebook Pixel fbq('track', 'User Signup', { email: bill@initech.com' }) // Adobe Analytics window.s.linkTrackVars = 'email'; window.s.tl(true, 'o', 'user_signup'); window.s.eVar76 = "bill@initech.com"; // Marketo window.mktoMunchkinFunction('visitWebPage', { url: '/event/User-Signup', params: ‘email=bill@initech.com' })
After Segment
Segment breaks down customer data to its core component parts and abstracts away integration code. We automate redundant work so you can get back to shipping product and delighting customers.
1
2
3
analytics.track('User Signup', {
email: 'bill@initech.com'
});