Segment is a customer data platform that makes good data accessible for all teams.
Join the 20,000+ companies using the Segment platform
Empower every team with good data
Segment collects user events from your web & mobile apps and provides a complete data toolkit to every team in your company.
Segment for Marketing Teams
Segment for Marketing Teams
Explore Segment for Marketing
Single view of the customer
Unify your customer’s touch points across all platforms and channels.
Segment for Marketing Teams
Segment for Marketing Teams
Explore Personas Product
Real-time Audiences
Target the right customer with the right message at the right time. Build audiences and create realtime campaigns, without relying on other teams.
Segment for Marketing Teams
Segment for Marketing Teams
Explore Connections Product
Best in-class tools
Activate audiences in 300+ marketing tools, in realtime.
Segment for Product Teams
Segment for Product Teams
Explore Segment for Product
Launch with the best stack
Enable the best product analytics, A/B testing, and data warehouse tools with the flip of a switch.
Segment for Product Teams
Segment for Product Teams
Explore Protocols Product
Standardize your data
Align your marketing, engineering, and analytics teams with a shared data dictionary.
Segment for Product Teams
Segment for Product Teams
Explore Privacy Product
Build privacy-first
Automatically detect and classify PII in real-time. Accelerate compliance with GDPR, CCPA, and more.
Segment for Engineering Teams
Segment for Engineering Teams
Explore Segment for Engineering
One API. Cleaner code.
Use one API to collect analytics data, across any platform. We have SDKs for Javascript, iOS, Android, and 20+ server-side languages.
Segment for Engineering Teams
Segment for Engineering Teams
Explore Warehouses Product
Query in SQL
We'll automatically load your analytics data into your data warehouse such as Amazon Redshift, Google BigQuery, Snowflake, and many more.
Segment for Engineering Teams
Segment for Engineering Teams
Explore Functions Product
Deploy custom functions
With just ten lines of JavaScript, you can build any integration — no additional infrastructure required.
The ultimate data pipeline
Together, our products create your ultimate data foundation.
Trusted by startups and the world's largest companies
Nic Sauriol Software Development Leader“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.“
Grace Preyapongpisan Vice President, Business Intelligence“Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.“
Micky Onvural Co-President“As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible.“
Sam Coren Senior User Acquisition Manager“Segment allows us to be more precise with how we dynamically suppress or target users in ad campaigns based on actual product usage.“
Klaus Thorup Chief Technology Officer“The cost of a Segment investment completely beat our in-house options out of the water. It was a no-brainer in terms of cost.“
