Reliable infrastructure for your customer data
Use Segment to collect, clean, and control your customer data.
Trusted by the world’s best companies
Segment’s Customer Data Infrastructure (CDI) has three components
Connections
Save time writing integration code and implement your martech stack quickly with a single API for customer data integration.
Protocols
Protect the integrity of your data and the decisions you make with it using tools for data quality and governance.
Personas
Unify user history across different channels, then synthesize raw data into traits and audiences for real-time personalization.
Integrations to empower every team
Over 200 Sources and Destinations empower your team to use their favorite tools to personalize campaigns, analyze product usage, and more.
- Popular
- Analytics
- Customer Success
- Tag Managers
- CRMs
- Push Notifications
- Raw Data
- SQL
- Surveys
- Attribution
- A/B Testing
- Live Chat
Developers love Segment
Integrate Segment once, get access to all the tools, build the best apps.
Simple API
Integrate once with Segment and you’re done! Marketers can use the Segment dashboard to funnel all the collected data to the tools they use without having to file a task.
Dependable
Fault tolerant libraries batch and retry messages so you never lose any data. And with only one SDK to test, you dramatically reduce the surface area of third-party bugs in your apps.
Debugger
Get started quickly, test your integration with the live debugger, and get back to building your apps and sites.
Open Source
Open source SDKs enable you to see exactly how data is collected, translated, and delivered.
“Segment's customer data infrastructure helps ensure every single part of our organization puts customers first.”
Bryan Mahoney
Chief Technology Officer
