Segment is a customer data platform that makes good data accessible for all teams.
The best companies are built on unified customer data
Join the 20,000+ companies using the Segment platform
Empower every team with good data
Segment collects user events from your web & mobile apps and provides a complete data toolkit to every team in your company.
The ultimate data pipeline
Together, our products create your ultimate data foundation.
Nic Sauriol Software Development Leader
“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.“
Increase in revenue following a three-month customer messaging pilot program
Grace Preyapongpisan Vice President, Business Intelligence
“Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.“
Brands centralized on the same data analytics infrastructure
Micky Onvural Co-President
“As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible.“
Increase in ROAS for both in-store and online revenue
Sam Coren Senior User Acquisition Manager
“Segment allows us to be more precise with how we dynamically suppress or target users in ad campaigns based on actual product usage.“
Improvement in cost per conversion
Klaus Thorup Chief Technology Officer
“The cost of a Segment investment completely beat our in-house options out of the water. It was a no-brainer in terms of cost.“