Twilio is ranked #1 CDP by IDC (2019–2021)
Global spending on customer data platforms grew 62% in 2021—siloed customer data is now a competitive disadvantage.
Join the 25,000+ companies using the Segment platform
Empower every team with good data
Segment collects events from your web & mobile apps and provides a complete data toolkit to every team in your company
Marketing
Single view of the customer.
Real-time audiences.
Product
Get data right.
Understand your customer.
Engineering
One API. Cleaner code.
Best-in-class SDKs.
Segment for Marketing Teams
Complete view of the customer
Unify your customers’ touch points across all platforms and channels.
Explore Segment for Marketing
Segment for Marketing Teams
Real-time Audiences
Target the right customer with the right message at the right time. Build audiences and create real-time campaigns, without relying on other teams.
Explore Twilio Engage Product
Segment for Marketing Teams
Best in-class tools
Activate audiences in 400+ marketing tools, in real-time.
Explore Connections Product
Deliver unified, personalized experiences
Deliver personalized, omnichannel campaigns to real-time targeted audiences from a centralized platform, without relying on other teams.
Explore Twilio Engage Product
Segment for Product Teams
Launch with the best stack
Enable the best product analytics, A/B testing, and data warehouse tools with the flip of a switch.
Explore Segment for Product
Segment for Product Teams
Standardize your data
Align your marketing, engineering, and analytics teams with a shared data dictionary.
Explore Protocols Product
Segment for Product Teams
Build privacy-first
Automatically detect and classify PII in real-time. Accelerate compliance with GDPR, CCPA, and more.
Explore Privacy Product
Segment for Engineering Teams
One API. Cleaner code.
Use one API to collect analytics data, across any platform. We have SDKs for JavaScript, iOS, Android, and 20+ server-side languages.
Explore Segment for Engineering
Segment for Engineering Teams
Query in SQL.
We'll automatically load your analytics data into your data warehouse (such as Amazon Redshift, Google BigQuery, Snowflake, and many more).
Explore Warehouses Product
Segment for Engineering Teams
Deploy custom functions.
With just ten lines of JavaScript, you can build any integration — no additional infrastructure required.
Explore Functions Product
The ultimate data pipeline
Together, our products create your ultimate data foundation.
Trusted by startups and the world's largest companies
“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.”
Nic Sauriol
Software Development Leaderincrease in revenue following a three-month customer messaging pilot program
Getting started is easy
Start connecting your data with Segment.