Jessica Lachs, Head of Analytics at DoorDash
Nic Sauriol, Software Development Leader at IBM
To serve your customers best, your product, analytics, and marketing teams need access to trustworthy data without the high engineering costs. Enter Segment’s Customer Data Infrastructure (CDI).
Save time writing integration code and implement your martech stack quickly with a single API for customer data integration.
Protect the integrity of your data and the decisions you make with it using tools for data quality and governance.
Unify user history across different channels, then synthesize raw data into traits and audiences for real-time personalization.
Over 200 Sources and Destinations empower your team to use their favorite tools to personalize campaigns, analyze product usage, and more.
Integrate once with Segment and you’re done! Marketers can use the Segment dashboard to funnel all the collected data to the tools they use without having to file a task.
Fault tolerant libraries batch and retry messages so you never lose any data. And with only one SDK to test, you dramatically reduce the surface area of third-party bugs in your apps.
Get started quickly, test your integration with the live debugger, and get back to building your apps and sites.
Open source SDKs enable you to see exactly how data is collected, translated, and delivered.