We make customer data simple
Clean, collect, and control your customer data with Segment. Integrate all of your favorite tools.
Segment's data infrastructure powers thousands of customer-first companies.
Collect your data once. Empower every team.
Integrate clean data into your team’s favorite tools with the flip of a switch instead of a bunch of one-off integrations. Segment’s Customer Data Infrastructure (CDI) makes customer data simple.
Connections
Save time writing integration code and implement your martech stack quickly with a single API for customer data integration.
Protocols
Protect the integrity of your data and enforce standards that every team can trust using tools for data quality and governance.
Personas
Unify user history across different channels, identify preferences, and personalize experiences with Segment's CDP offering.
Integrate with over 200 best-in-class tools
Once you send your event data to Segment, you can leverage hundreds of tools to personalize campaigns, analyze product usage, chat with your customers, and more.
- Popular
- A/B Testing
- Advertising
- Analytics
- Attribution
- CRMs
- Customer Success
- Email Marketing
- Live Chat
- Raw Data
- SMS & Push Notifications
- Surveys
- Warehouses
Deployed by the fastest-growing startups
"Building the right data foundation has been a critical part of DoorDash's success. Segment helps us get the visibility we need to make analytically driven decisions every day."
Jessica Lachs, Head of Analytics at DoorDash
Rolled out across global enterprises
"Segment allows us to smoothly handle the disparate datasets we use. With real-time integrated data flows, we can truly understand what people are doing with our platform."
Nic Sauriol, Software Development Leader at IBM
Built for developers
Segment was launched in 2013 by four engineers to simplify the mess of analytics APIs.
Simple
Segment breaks down customer data to its core component parts and abstracts away integration code. We automate redundant work so you can get back to shipping product.
Dependable
Our libraries batch and retry messages to deliver much more data, taking deliverability from 99% to 99.99%. We give you event-level visibility into delivery rates, retries, and errors.
Open
Our SDKs are open source, and our platform is open to developers that want to build new integrations. Make your product available to thousands of companies using Segment with our Developer Center.