Put your first party data to work

The leading Customer Data Platform

Join 25,000+ businesses that use Segment to collect, clean, and activate their data—and grow efficiently.

Illustration: Customer Data Platform diagram
Illustration: Announcement State of Personalization Report 2023

The State of Personalization Report 2023

Our fourth annual State of Personalization report is here! Get an in-depth look at the latest trends in personalization, AI, privacy, and more.

Join the 25,000+ companies using the Segment platform

Empower every team with good data

Segment collects events from your web & mobile apps and provides a complete data toolkit to every team in your company

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Diagram

Marketing

Single view of the customer.

Real-time audiences.

Product

Get data right.

Understand your customer.

Engineering

One API. Cleaner code.

Best-in-class SDKs.

Segment for Marketing Teams

Complete view of the customer

Unify your customers’ touch points across all platforms and channels.

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Complete view of the customer

Segment for Marketing Teams

Real-time Audiences

Target the right customer with the right message at the right time. Build audiences and create real-time campaigns, without relying on other teams.

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Real-time audiences

Segment for Marketing Teams

Best-in-class tools

Activate audiences in 400+ marketing tools, in real-time.

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Activate in 400+ tools

Deliver unified, personalized experiences

Deliver personalized, omnichannel campaigns to real-time targeted audiences from a centralized platform, without relying on other teams.

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Deliver Unified Personal Experiences

Segment for Product Teams

Launch with the best stack

Enable the best product analytics, A/B testing, and data warehouse tools with the flip of a switch.

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Get the best tools

Segment for Product Teams

Standardize your data

Align your marketing, engineering, and analytics teams with a shared data dictionary.

Explore Protocols Product
Standardize your data

Segment for Product Teams

Build privacy-first

Automatically detect and classify PII in real-time. Accelerate compliance with GDPR, CCPA, and more.

Explore Privacy Product
Build privacy first

Segment for Engineering Teams

One API. Cleaner code.

Use one API to collect analytics data, across any platform. We have SDKs for JavaScript, iOS, Android, and 20+ server-side languages.

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One API

Segment for Engineering Teams

Query in SQL.

We'll automatically load your analytics data into your data warehouse (such as Amazon Redshift, Google BigQuery, Snowflake, and many more).

Explore Warehouses Product
Query in SQL

Segment for Engineering Teams

Deploy custom functions.

With just ten lines of JavaScript, you can build any integration — no additional infrastructure required.

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Deploy custom functions

The ultimate data pipeline

Together, our products create your ultimate data foundation.

Trusted by startups and the world's largest companies

“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.”

Nic Sauriol

Software Development Leader
70%

increase in revenue following a three-month customer messaging pilot program

Getting started is easy

Start connecting your data with Segment.