The State of Personalization Report 2023
Our fourth annual State of Personalization report is here! Get an in-depth look at the latest trends in personalization, AI, privacy, and more.
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Empower every team with good data
Segment collects events from your web & mobile apps and provides a complete data toolkit to every team in your company
Marketing
Single view of the customer.
Real-time audiences.
Product
Get data right.
Understand your customer.
Engineering
One API. Cleaner code.
Best-in-class SDKs.
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Complete view of the customer
Unify your customers’ touch points across all platforms and channels.
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Segment for Marketing Teams
Real-time Audiences
Target the right customer with the right message at the right time. Build audiences and create real-time campaigns, without relying on other teams.
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Segment for Marketing Teams
Best-in-class tools
Activate audiences in 400+ marketing tools, in real-time.
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Deliver unified, personalized experiences
Deliver personalized, omnichannel campaigns to real-time targeted audiences from a centralized platform, without relying on other teams.
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Segment for Product Teams
Launch with the best stack
Enable the best product analytics, A/B testing, and data warehouse tools with the flip of a switch.
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Segment for Product Teams
Standardize your data
Align your marketing, engineering, and analytics teams with a shared data dictionary.
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Build privacy-first
Automatically detect and classify PII in real-time. Accelerate compliance with GDPR, CCPA, and more.
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One API. Cleaner code.
Use one API to collect analytics data, across any platform. We have SDKs for JavaScript, iOS, Android, and 20+ server-side languages.
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Query in SQL.
We'll automatically load your analytics data into your data warehouse (such as Amazon Redshift, Google BigQuery, Snowflake, and many more).
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Deploy custom functions.
With just ten lines of JavaScript, you can build any integration — no additional infrastructure required.
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The ultimate data pipeline
Together, our products create your ultimate data foundation.
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“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.”
Nic Sauriol
Software Development Leaderincrease in revenue following a three-month customer messaging pilot program
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