Integrate once. Connect your entire stack.

Collect, standardize, and activate your customer data in the marketing and analytics tools you need to run your business, all with a single API.

Talk to a product specialist

Your data foundation for growth

Connect your tools

Integrate first-party data across your marketing and analytics stack

Protect data quality

Prevent bad data by enforcing common data standards across your company

Respect customer privacy

Get visibility into your data and ensure it meets strict privacy standards

Can't find what you're looking for? Request an integration.

Say goodbye to tedious integrations. With Segment, you can use one API to unlock over 250 tools for advertising, email, analytics, data warehousing, and more.

View all integrations Check out docs →

Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.

Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.

Grace Preyapongpisan
Vice President, Business Intelligence

Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.

Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.

Grace Preyapongpisan
Vice President, Business Intelligence

With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.

With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.

Nic Sauriol
Software Development Leader

As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible.

As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible.

Micky Onvural
Co-President

Segment allows us to be more precise with how we dynamically suppress or target users in ad campaigns based on actual product usage.

Segment allows us to be more precise with how we dynamically suppress or target users in ad campaigns based on actual product usage.

Sam Coren
Senior User Acquisition Manager

The cost of a Segment investment completely beat our in-house options out of the water. It was a no-brainer in terms of cost.

The cost of a Segment investment completely beat our in-house options out of the water. It was a no-brainer in terms of cost.

Klaus Thorup
Chief Technology Officer

36

brands centralized on the same data analytics infrastructure

Read their story →

36

brands centralized on the same data analytics infrastructure

Read their story →

70%

increase in revenue following a three-month customer messaging pilot program

Read their story →

2x

increase in ROAS for both in-store and online revenue

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33%

improvement in cost per conversion

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3x

cost savings over building in-house

Read their story →

Built for developers

Segment was launched in 2013 by four engineers to simplify the mess of analytics APIs.

Explore docs →

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// Google Analytics ga('create', 'UA-XXXXX-Y'); ga('require', 'ec'); ga('ec:signedUp', { email': 'bill@initech.com' }); ga('send', 'pageview'); // Facebook Pixel fbq('track', 'User Signup', { email: bill@initech.com' }) // Adobe Analytics window.s.linkTrackVars = 'email'; window.s.tl(true, 'o', 'user_signup'); window.s.eVar76 = "bill@initech.com"; // Marketo window.mktoMunchkinFunction('visitWebPage', { url: '/event/User-Signup', params: ‘email=bill@initech.com' })
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// Google Analytics ga('create', 'UA-XXXXX-Y'); ga('require', 'ec'); ga('ec:signedUp', { email': 'bill@initech.com' }); ga('send', 'pageview'); // Facebook Pixel fbq('track', 'User Signup', { email: bill@initech.com' }) // Adobe Analytics window.s.linkTrackVars = 'email'; window.s.tl(true, 'o', 'user_signup'); window.s.eVar76 = "bill@initech.com"; // Marketo window.mktoMunchkinFunction('visitWebPage', { url: '/event/User-Signup', params: ‘email=bill@initech.com' })
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analytics.track('User Signup', { email: 'bill@initech.com' });

Before Segment

Each tool that your team uses needs to be integrated separately, creating redundant code and unnecessary work for your engineering team.

After Segment

Segment breaks down customer data to its core component parts and abstracts away integration code. We automate redundant work so you can get back to shipping product and delighting customers.

Before Segment

Each tool that your team uses needs to be integrated separately, creating redundant code and unnecessary work for your engineering team.

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// Google Analytics ga('create', 'UA-XXXXX-Y'); ga('require', 'ec'); ga('ec:signedUp', { email': 'bill@initech.com' }); ga('send', 'pageview'); // Facebook Pixel fbq('track', 'User Signup', { email: bill@initech.com' }) // Adobe Analytics window.s.linkTrackVars = 'email'; window.s.tl(true, 'o', 'user_signup'); window.s.eVar76 = "bill@initech.com"; // Marketo window.mktoMunchkinFunction('visitWebPage', { url: '/event/User-Signup', params: ‘email=bill@initech.com' })

Before Segment

Each tool that your team uses needs to be integrated separately, creating redundant code and unnecessary work for your engineering team.

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// Google Analytics ga('create', 'UA-XXXXX-Y'); ga('require', 'ec'); ga('ec:signedUp', { email': 'bill@initech.com' }); ga('send', 'pageview'); // Facebook Pixel fbq('track', 'User Signup', { email: bill@initech.com' }) // Adobe Analytics window.s.linkTrackVars = 'email'; window.s.tl(true, 'o', 'user_signup'); window.s.eVar76 = "bill@initech.com"; // Marketo window.mktoMunchkinFunction('visitWebPage', { url: '/event/User-Signup', params: ‘email=bill@initech.com' })

After Segment

Segment breaks down customer data to its core component parts and abstracts away integration code. We automate redundant work so you can get back to shipping product and delighting customers.

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analytics.track('User Signup', { email: 'bill@initech.com' });

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