Turn your customer data into experiences that grow revenue
Enrich customer profiles
Build and automatically enrich identity-resolved profiles with every new interaction to better predict and provide relevant customer experiences in real time.
Activate customer data
Our 450+ pre-built connectors make it fast and easy to get all the data you need into unified customer profiles—and activate those profiles to power the tools you use.
Optimize ad spend
Make it easy for marketers to activate first-party data and use AI to build more predictive, precise, and personalized ads that drive conversions and lower customer acquisition costs.
Boost cross-sell and upsell
Use AI to anticipate customer needs and recommend the right item to the right customers at the best time for conversion to drive repeat sales.
A CDP that works hard for every team, backed by enterprise-grade infrastructure
Segment’s libraries, automatic sources, and functions collect data from anywhere—hundreds of thousands of times per second—so you can move it where you need it.Segment for engineers
Know your customers through rich profiles and use AI to anticipate their needs and create personalized campaigns that improve ROI.Segment for marketers
Get a complete view of your customers for better personalization, conversion optimization, and predictive recommendations.Segment for product
Join the 25,000+ companies using the Segment platform
Provide 1:1 interactions at scale with CustomerAI
Create targeted audiences and launch personalized customer journeys within minutes using simple text prompts.
Predict customer behavior to build targeted audiences and more personalized campaigns that lower costs and increase conversions.
Your AI outputs are only as good as the data you put in. Start with clean data, centralized privacy, and governance to get accurate recommendations and predictions.
Security and privacy
We promote the ethical and responsible use of data privacy with AI. With all Segment products, you have full visibility into and control over the personal information you collect from customers so you can protect it and meet privacy requirements.
Activate warehouse data with a CDP that’s powerful yet flexible
Twilio Segment makes it easy for data teams to prepare, enrich, and activate existing data in the warehouse, so marketers can move fast with personalized communication.
in 2022 market share per IDC*
unique events tracked**
API calls processed in 2023**
Keep your data where it is
With a zero copy architecture that treats the warehouse as a source of truth, you can make event streams, product information, and entity data open to any team and application.
Get extensibility without complexity
Build, deploy, and scale on a platform that easily integrates with your tech stack so you can quickly adapt to changing customer needs while maintaining data privacy.
Enhance every experience with warehouse data
Enrich and unlock customer profiles across your organization with real-time data and predictive AI to make every customer interaction more impactful.
450+ pre-built integrations that you can enable with the flip of a switch.
The world’s leading brands are powered by Twilio Segment
From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.
“We lean heavily on Segment today to identify our consumers and their profile traits, what makes them them, and what kind of journey they are on. So, being able to have that integration with Twilio to be able to send communications to users based on their journey status is a pivotal piece of bringing those magic moments to life.“
Tory BradyAssociate Vice President, Product, Engineering & Data at Allergan Data Labs
in sales driven in 2021 YTD by direct-to-consumer (DTC)
The Growth Report 2023: AI Edition
Get insights from 2,450 marketing and CX leaders on what it means to grow sustainably in 2023, and how companies are using AI to do just that.