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Erin Franz

Operationalize Your Data with Looker Data Actions and Segment

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We welcome Erin Franz, data analyst at Looker, to the Segment blog! Looker is a Segment integration which allows you to explore and visualize the data you collect with Segment, in Looker. Last week, Looker launched Data Actions—yet another way for customers to interact with their Segment data on the Looker platform. Erin will share how you can take advantage of Segment Sources…

Building the Ultimate Funnel with SQL

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Analyzing your behavioral data in a SQL database with tools like Segment Warehouses and Looker gives you a few key advantages: You can customize all of your analysis to match your individual business – like defining user sessionsbased on how people use your product. And, you can make sure that you’re accurately connecting anonymous and logged in users with a universal ID.

A Guide to Universal User ID Mapping

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We welcome Erin Franz, data analyst at Looker, to the Segment blog! This is the first post in her three part series sharing practical advice for common analytics conundrums: accurately identifying users, creating sessions for user activity, and event path analysis.