Personalization
Getting personalization right
Best practices for using customer data to power customized, personalized user experiences.
Announcing The State of Personalization 2022
Our annual look at how attitudes, preferences, and experiences with personalization have evolved over the past year.
All Personalization articles
Mastering Identity Resolution: Best Practices for Data Scientists
Identity resolution is essential for creating personalized customer journeys. However, building a scalable model for identity resolution is challenging and requires a consistent approach, a true universal identifier, and simplified data pipelines.
Announcing The State of Personalization 2022
Our annual look at how attitudes, preferences, and experiences with personalization have evolved over the past year.
Orchestrate meaningful customer relationships in the new digital era
As the world gradually reopens, the precedent during the pandemic of being accessible across channels will remain – along with the expectation that each customer interaction will be personalized.
