Getting personalization right

Best practices for using customer data to power customized, personalized user experiences.


Announcing The State of Personalization 2022

Our annual look at how attitudes, preferences, and experiences with personalization have evolved over the past year.

Geoffrey KeatingJun 20, 2022
Read more
State of Personalization 2022

Want to keep updated on Segment launches, events, and updates?

For information about how Segment handles your personal data, please see our privacy policy.