The latest and greatest news from Twilio Segment

Lessons from SIGNAL: How international brands Univision & Zalora use Segment to improve their D2C business models

At SIGNAL 2022, our annual customer and developer conference, we heard from Univision and ZALORA about how to use to succeed as a D2C brand.

Lessons from SIGNAL Conference: Reduce bottlenecks and manage data processes with code using Segment’s API

Endeavor shares how they gave equal access to high-quality data across their organization using Segment in their Signal session.

Lessons from SIGNAL Conference: How Vista doubled new customer conversions using Twilio Segment

At SIGNAL 2022, our annual customer and developer conference, we heard from Drew Forster, Director of Omnichannel Analytics at Vista, about how Segment enabled the company to double its customer conversion rate.

Lessons from SIGNAL Conference: How Veronica Beard Reduced CAC by 20% by Switching to First-Party Data

At SIGNAL 2022, our annual customer and developer conference, we heard from Max Lagresle, Associate Director of Data, about how Segment enabled Veronica Beard to build an “omni-customer” approach across online and in-person channels. 

Lessons from Signal Conference 2022: Doing More with Less

At Twilio Signal 2022, we saw dozens of Segment customers share stories of how they’re using a CDP to drive efficiencies for their business.

Leverage real-time data to deliver personalized care to patients, at scale, and uncover critical moments in the care journey

A First Look at Profiles Sync and Reverse ETL from Twilio Segment

A New Era of Data-First Customer Engagement is Here: Twilio Engage is Now Generally Available

3 Steps To Get Buy-In For Your Customer Data Platform Project

Getting organizational buy-in for a customer data platform can be challenging. We’ve plotted out a step-by-step guide to help ensure your CDP project sees early and rapid adoption.