Advertising
Data-driven advertising, done well
Learn how a CDP can help power personalized advertising at scale.
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Unlocking the Power of Facebook's Conversions API with Segment: A Guide to First-Party Data Retargeting
Explore the shifting terrain of online privacy regulations, including Facebook's Conversions API, and learn how Segment streamlines the integration and transmission of first-party data, enabling efficient retargeting strategies.
From Cookies to Consent: Addressing Advertiser Challenges in the Era of Privacy Changes
As Google Chrome begins phasing out third-party cookies in January 2024, advertisers face challenges in audience targeting. Segment offers solutions through its first-party data approach.
Insights from Advertising Week 2023: AdTech and AI lead the future
We share key insights from sponsoring Ad Week, discussing the opportunities in the advertising industry, the role of AI in enhancing creativity and efficiency, and the importance of first-party data in the evolving landscape of ad personalization.
4 lessons from Advertising Week 2022
Rethinking advertising pixels: Unlocking the full potential of your customer data with server-side activation
A look at server-side activation as the new alternative to the third-party advertising pixel.
How StackCommerce made paid ad attribution more accurate with Twilio Segment
How StackCommerce used Segment to improve attribution accuracy
Win back churned users by coordinating your ad and email campaigns
With this recipe, you’ll learn how to revive users who’ve become inactive. Reviving churned users is often the highest-leverage growth strategy your team can implement.