Learn how a CDP can help power personalized advertising at scale.
Explore the shifting terrain of online privacy regulations, including Facebook's Conversions API, and learn how Segment streamlines the integration and transmission of first-party data, enabling efficient retargeting strategies.
As Google Chrome begins phasing out third-party cookies in January 2024, advertisers face challenges in audience targeting. Segment offers solutions through its first-party data approach.
We share key insights from sponsoring Ad Week, discussing the opportunities in the advertising industry, the role of AI in enhancing creativity and efficiency, and the importance of first-party data in the evolving landscape of ad personalization.
A look at server-side activation as the new alternative to the third-party advertising pixel.
How StackCommerce used Segment to improve attribution accuracy
With this recipe, you’ll learn how to revive users who’ve become inactive. Reviving churned users is often the highest-leverage growth strategy your team can implement.