Customer Data Platform

Get the most out of your CDP

Best practices, tips, and tricks to help you harness the potential of your customer data platform.


Customer Data Platform

The ROI of a Customer Data Platform: How to measure it and how to maximize it

Jim YoungSep 7, 2022
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Id Resolution Blog Series

All Customer Data Platform articles

Customer Data Platform

CRM vs. CDP: What’s the difference between a CRM and a CDP?

Customer Data Platform

4 Ways to Use Customer Data to Improve Your AI Strategy

This blog explores the essential components to ensure a robust AI strategy and also covers the role customer data platforms (CDPs) play in ensuring your data is AI-ready.

Customer Data Platform

How to ensure your data is clean, consistent, and AI-ready

This blog provides guidelines and best practices for preparing data to be effectively utilized in artificial intelligence applications.

Customer Data Platform

​​Product Spotlight: The Segment API

Discover Twilio Segment's new Public API, offering improved capabilities, data warehouse integration, Reverse ETL, audit trail monitoring, and SDKs for multiple languages, with a focus on the migration from the Config API and the benefits it brings.

Customer Data Platform

Twilio Segment, Flex, and AI: Enhancing the retail customer journey

We explore the integration of Twilio Segment and Flex with artificial intelligence to enhance the buyer's journey in the retail industry.

Customer Data Platform

An introduction to Segment middleware for Analytics.js

An introduction to middleware for Segment's Javascript SDK. This blog explains how middleware can be used to modify or customize the payloads of events in a scalable and efficient way.

Customer Data Platform

Grow recurring donors with Twilio Segment

Introducing Twilio.org’s Solution Blueprint for nonprofit donor engagement, featuring an all-new Blackbaud Raiser’s Edge NXT Segment Destination (beta).

Customer Data Platform

Get ahead of the curve: leverage a CDP to meet the UK’s FCA New ‘Consumer Duty’ standard

With the introduction of the Financial Conduct Authority's new Consumer Duty, companies must take a more proactive approach to meeting the regulator's high standards, and a CDP can be a powerful tool to help ensure compliance with the new rules.

Customer Data Platform

5 Lessons from CDP Live 2023 – Our Half-Day Virtual Summit

Five key takeaways from CDP Live 2023 that highlight the importance of personalization, data, changing perspectives, omnichannel strategies, and (of course) how to future-proof your business.

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