Growth & Marketing
Power your marketing strategy using customer data
Give your customers the personalized marketing they want, and grow your business to scale.
How to Achieve Data Democratization in Your Business
Learn how to achieve data democratization within your business.
All Growth & Marketing articles
Be an Efficiency Superhero: Save Time and Resources with New Integrations and Developer Tools
Segment is launching 9 new Actions Destinations, and Developer Center 2.0.
A Guide to Omnichannel Orchestration for Businesses
An explanation of omnichannel orchestration and how to implement it.
A guide to using Google Analytics in the EU
Google Analytics recent ruling in the EU has changed the game. We share how to collect your data while protecting EU citizen's privacy!
Driving efficient growth during a downturn
What is Ordinal Data?
We’ll walk you through what ordinal data is, how to understand it, and how to use it to your advantage.
Removing Barriers for a Seamless Customer Experience
John Sheldon, Chief Marketing Officer at SmileDirectClub, talks about the importance of a CRM across a business, rethinking the role of digital in the funnel, and the change in consumers' confidence in telehealth.
Improving Customer Engagement with Unified Data
Pepe Valiente, Senior Consultant at IBM Garage, talks about the risks of digital transformations and the importance of personalization, simplicity, and privacy for the customer experience.
Building Brand Loyalty Through Frictionless Customer Support
Adele Hedden, Head of Customer Experience at Faire, talks about how to build a proactive customer service model built on data and the metrics you should be tracking to improve CX.
How Integrated Customer Journeys Improve Patient Health
Rahul Kak talks about the consumerization of the healthcare industry and how his team is improving patient outcomes by leveraging predictive analytics and personalized, educational nudges.