Customer Data & Analytics

Improve your decision making with data

Understand the needs of your customers by analyzing how they interact with your website, app, and product.


Customer Data & Analytics

A guide to Google Analytics deprecation (and how to stay ahead of the curve)

Google Analytics 4 will replace Google Universal Analytics in 2023. This blog shares the newest functionalities in GA4, how a CDP can ease the migration, and what to consider when adding GA4 to your tech stack.

Lisa ZavetzAug 9, 2022
Read more
c3

All Customer Data & Analytics articles

Customer Data & Analytics

How to Prevent Data Discrepancies Before They Occur

Data discrepancies can wreak havoc on your business. Here is how to prevent this from occurring.

Customer Data & Analytics

How Zero-Party Data Can Power Your Business

Learn what zero-party data is, and how it can help power your business.

Customer Data & Analytics

How to Achieve Data Democratization in Your Business

Learn how to achieve data democratization within your business.

Customer Data & Analytics

Lessons from SIGNAL Conference: How IBM used Twilio Segment to improve product adoption across 200 products

Learn how IBM increased product adoption and reduced churn across its suite of 200 products, using Twilio Segment

Customer Data & Analytics

Data Lakes vs. Data Warehouses: A Guide for Businesses

Customer Data & Analytics

Why a tag manager is a frenemy to the CDP

Tag managers and CDPs both contribute to a better understanding of your customer, but they are fundamentally different. In this blog, we explore the pros and cons of tag mangers and CDPs, and explain how you can use both in tandem.

Customer Data & Analytics

A guide to Google Analytics deprecation (and how to stay ahead of the curve)

Google Analytics 4 will replace Google Universal Analytics in 2023. This blog shares the newest functionalities in GA4, how a CDP can ease the migration, and what to consider when adding GA4 to your tech stack.

Customer Data & Analytics

Structured vs. Unstructured Data: What You Need to Know

The differences between structured, unstructured, and semi-structured data.

Customer Data & Analytics

How to Streamline Marketing Attribution Across Channels

Marketing attribution tells you which channels led to someone becoming your customer. This article explains how attribution works and which tools to pick.

Want to keep updated on Segment launches, events, and updates?

For information about how Segment handles your personal data, please see our privacy policy.