Customer Data & Analytics
Improve your decision making with data
Understand the needs of your customers by analyzing how they interact with your website, app, and product.
A guide to Google Analytics deprecation (and how to stay ahead of the curve)
Google Analytics 4 will replace Google Universal Analytics in 2023. This blog shares the newest functionalities in GA4, how a CDP can ease the migration, and what to consider when adding GA4 to your tech stack.
All Customer Data & Analytics articles
Six steps to high quality data: Optimizing AI-driven personalization
Achieving high-quality data is crucial for effective AI-driven personalization. This blog outlines six steps you can take to ensure you are working off of high-quality data.
The Safari ITP Conundrum: How to Maintain First-Party Data Without an Expiration Date
Creating privacy-conscious care journeys: Navigating data tracking in healthcare
The blog discusses the new guidance issued by the Office of Civil Rights (OCR) on pixel tracking and HIPAA compliance for healthcare providers and insurers.
Top 5 questions about migrating from Google Universal Analytics to Google Analytics 4
We're following up questions from a recent webinar around migrating to Google Analytics 4.
The Inside Story: Launching Segment's Unify and Profiles Sync
Discover the journey of launching Profiles Sync and Segment Unify, from the initial goal of winning over Data teams to achieving product-market fit.
Segment & Mixpanel - Better together
Explore the benefits of combining Segment and Mixpanel, highlighting the strengths of Segment's CDP and Mixpanel's Product Analytics solution and how their combination can deliver customer journey insights and personalized and automated user engagement.
How to Prevent Data Discrepancies Before They Occur
Data discrepancies can wreak havoc on your business. Here is how to prevent this from occurring.
How Zero-Party Data Can Power Your Business
Learn what zero-party data is, and how it can help power your business.
How to Achieve Data Democratization in Your Business
Learn how to achieve data democratization within your business.