Customer Data & Analytics

Improve your decision making with data

Understand the needs of your customers by analyzing how they interact with your website, app, and product.


Customer Data & Analytics

A guide to Google Analytics deprecation (and how to stay ahead of the curve)

Google Analytics 4 will replace Google Universal Analytics in 2023. This blog shares the newest functionalities in GA4, how a CDP can ease the migration, and what to consider when adding GA4 to your tech stack.

Lisa ZavetzAug 9, 2022
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All Customer Data & Analytics articles

Customer Data & Analytics

How to Nail the Hand-Off Between Data and Marketing Teams

Through soft skills and established processes, data teams can hand off customer data to marketers with confidence. Learn how a CDP can streamline data collection, promote collaboration, and reduce dependency on engineering for data insights.

Customer Data & Analytics

Empowering teams, inspiring solutions: Inside Twilio Segment's build-a-thon

We share the innovations from Twilio's internal build-a-thon, which showcases the transformative potential of integrating Segment, that deliver solutions that address real-world challenges and redefine customer engagement.

Customer Data & Analytics

The Future of Customer Engagement: How AI and Trusted Data Are Reshaping the Landscape

AI is gaining in popularity, and for good reason. When paired with a CDP, both can provide customers with even more accurate product and service recommendations, targeted ads, personalized content, and dynamic websites.

Customer Data & Analytics

Code and Creativity Collide: Unveiling the Top Innovations from Datapalooza's 2023 Hackathon

Dive into the world of data-driven innovation as we unveil the top-winning projects, honorable mentions, and superlatives from the Datapalooza 2023 hackathon.

Customer Data & Analytics

Online tracking technologies and Healthcare

Explore Twilio Segment's HIPAA-compliant solution, optimizing data security and privacy for healthcare analytics and governance.

Customer Data & Analytics

Innovative Customer Engagement Strategies: Foxtel and ZALORA's Insights

At Twilio SIGNAL Singapore, Foxtel and ZALORA showcased innovative customer engagement with Twilio Segment, optimizing ads and revolutionizing personalized experiences in digital commerce.

Customer Data & Analytics

Six steps to high quality data: Optimizing AI-driven personalization

Achieving high-quality data is crucial for effective AI-driven personalization. This blog outlines six steps you can take to ensure you are working off of high-quality data.

Customer Data & Analytics

The Safari ITP Conundrum: How to Maintain First-Party Data Without an Expiration Date

Customer Data & Analytics

Creating privacy-conscious care journeys: Navigating data tracking in healthcare

The blog discusses the new guidance issued by the Office of Civil Rights (OCR) on pixel tracking and HIPAA compliance for healthcare providers and insurers.

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