Customer Data & Analytics
Improve your decision making with data
Understand the needs of your customers by analyzing how they interact with your website, app, and product.
A guide to Google Analytics deprecation (and how to stay ahead of the curve)
Google Analytics 4 will replace Google Universal Analytics in 2023. This blog shares the newest functionalities in GA4, how a CDP can ease the migration, and what to consider when adding GA4 to your tech stack.
All Customer Data & Analytics articles
Reengaging churned customers: 3 ways to win them back
We share how to win back lost customers and fortify customer retention with personalized campaigns, enhanced experiences, and effective loyalty programs in this essential guide to re-engagement.
4 things we learned at CDP Live 2024
At CDP Live 2024, we explored the role of data in shaping the future of customer experience, emphasizing the necessity and feasibility of intuitive, personalized, and data-driven CX.
How to Nail the Hand-Off Between Data and Marketing Teams
Through soft skills and established processes, data teams can hand off customer data to marketers with confidence. Learn how a CDP can streamline data collection, promote collaboration, and reduce dependency on engineering for data insights.
Empowering teams, inspiring solutions: Inside Twilio Segment's build-a-thon
We share the innovations from Twilio's internal build-a-thon, which showcases the transformative potential of integrating Segment, that deliver solutions that address real-world challenges and redefine customer engagement.
The Future of Customer Engagement: How AI and Trusted Data Are Reshaping the Landscape
AI is gaining in popularity, and for good reason. When paired with a CDP, both can provide customers with even more accurate product and service recommendations, targeted ads, personalized content, and dynamic websites.
Code and Creativity Collide: Unveiling the Top Innovations from Datapalooza's 2023 Hackathon
Dive into the world of data-driven innovation as we unveil the top-winning projects, honorable mentions, and superlatives from the Datapalooza 2023 hackathon.
Online tracking technologies and Healthcare
Explore Twilio Segment's HIPAA-compliant solution, optimizing data security and privacy for healthcare analytics and governance.
Innovative Customer Engagement Strategies: Foxtel and ZALORA's Insights
At Twilio SIGNAL Singapore, Foxtel and ZALORA showcased innovative customer engagement with Twilio Segment, optimizing ads and revolutionizing personalized experiences in digital commerce.
Six steps to high quality data: Optimizing AI-driven personalization
Achieving high-quality data is crucial for effective AI-driven personalization. This blog outlines six steps you can take to ensure you are working off of high-quality data.