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Recent articles
What is reverse ETL? A complete guide
An introduction to reverse ETL.
Struggling to optimise advertising efforts post-cookies? This powerful tool integration may be the answer.
CDPs and DSPs helps businesses optimize advertising efforts, leveraging comprehensive customer profiles to inform real-time ad purchasing for more personalized, effective campaigns, and enhanced business growth in the competitive digital landscape.
Reengaging churned customers: 3 ways to win them back
We share how to win back lost customers and fortify customer retention with personalized campaigns, enhanced experiences, and effective loyalty programs in this essential guide to re-engagement.
4 things we learned at CDP Live 2024
At CDP Live 2024, we explored the role of data in shaping the future of customer experience, emphasizing the necessity and feasibility of intuitive, personalized, and data-driven CX.
Segment Profiles to the Edge for Real-time personalization
The integration of the Segment Edge SDK with Cloudflare Workers offers businesses a solution for achieving real-time web personalization, enabling dynamic customization of user interactions based on up-to-date data.
How to Activate Your Data (And Why You Need To)
An overview of data activation and why it's essential.
How to Nail the Hand-Off Between Data and Marketing Teams
Through soft skills and established processes, data teams can hand off customer data to marketers with confidence. Learn how a CDP can streamline data collection, promote collaboration, and reduce dependency on engineering for data insights.
How to manage consent enforcement with Twilio Segment
Announcing the availability of Consent Enforcement in Connections for all Business Tier customers at Twilio Segment, empowering businesses to integrate with any Consent Management Platform and enforce end-users' consent preferences seamlessly.
Unlocking the Power of Facebook's Conversions API with Segment: A Guide to First-Party Data Retargeting
Explore the shifting terrain of online privacy regulations, including Facebook's Conversions API, and learn how Segment streamlines the integration and transmission of first-party data, enabling efficient retargeting strategies.
| Articles by topic
Engineers & Developers
Showcasing solutions and best practices of Segment engineers using some of our favorite tools.
What is reverse ETL? A complete guide
Segment Profiles to the Edge for Real-time personalization
Identity Management
Learn how to build a complete view of the customer from data across multiple touchpoints.
Revolutionize your Marketing Campaigns with a new integration between Voice Intelligence and Segment’s Customer Data Platform to drive lead generation
Identity resolution: the definitive guide
Customer Data & Analytics
Understand the needs of your customers by analyzing how they interact with your website, app, and product.
Reengaging churned customers: 3 ways to win them back
4 things we learned at CDP Live 2024
Four recent GDPR changes your business needs to know about
Protecting Privacy in the Age of AI
Growth & Marketing
Give your customers the personalized marketing they want, and grow your business to scale.
How to Collect and Use First-party Data for Your Business
First-Party vs. Third-Party Data: Differences, Use Cases, & Tips
Personalization
Best practices for using customer data to power customized, personalized user experiences.
How to achieve personalization and customer retention with Segment and Snowflake
AI + Personalization: 5 Ways to Use It
Customer Data Platform
Best practices, tips, and tricks to help you harness the potential of your customer data platform.