Engineers & Developers

Introducing Trait Activation: improve advertising ROI with better match rates

Trait Activation empowers marketers to enhance audience match rates, personalize messaging content, and streamline identifier management, ultimately optimizing advertising ROI and reducing operational costs while ensuring privacy-conscious data use.

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Customer Data & Analytics

Understand the needs of your customers by analyzing how they interact with your website, app, and product.

Customer Data & Analytics

Reengaging churned customers: 3 ways to win them back

Customer Data & Analytics

4 things we learned at CDP Live 2024


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