Growth & Marketing
Power your marketing strategy using customer data
Give your customers the personalized marketing they want, and grow your business to scale.
How to Achieve Data Democratization in Your Business
Learn how to achieve data democratization within your business.
All Growth & Marketing articles
How to Collect and Use First-party Data for Your Business
First-Party vs. Third-Party Data: Differences, Use Cases, & Tips
What's The Difference Between First-Party vs. Zero Party Data?
Explore the nuances between first-party and zero-party data, their strategic value and use cases, and how Segment ensures ethical and effective data collection.
How product data can supercharge ABM and enterprise growth
From how ABM makes all the difference in product-led orgs to strategies for personalized executive outreach and deepening existing customer relationships, here are practical insights for those aiming to leverage product interactions for strategic growth.
Announcing The Growth Report 2023: Special AI Edition
Announcing launch of the 2023 Growth Report, Twilio Segment’s annual thought leadership report highlighting how businesses are approaching growth, marketing, and new technology against this year’s specific economic and business change.
7 ways to ‘ai-mplify’ your marketing strategy using artificial intelligence
We share methods to use ever-evolving AI to improve, safeguard, and personalize your marketing campaigns.
How to collaborate across marketing & engineering teams when purchasing new technology
Learn how to align and collaborate across marketing and engineering teams, especially when it comes to launching new marketing software that benefits them both.
How to supercharge your loyalty and referral programs with a customer data platform
Harness Twilio Segment's CDP and seamlessly incorporate it into referral and loyalty programs to tap into the utmost potential of your customer data.
Three ways to mobilize your customer data for lead gen with Twilio Segment and HubSpot
When you integrate a powerful Customer Data Platform like Twilio Segment with HubSpot, you can unlock more lead generation opportunities. Here’s how.