Customer Data & Analytics

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Understand the needs of your customers by analyzing how they interact with your website, app, and product.

Customer Data & Analytics

A guide to Google Analytics deprecation (and how to stay ahead of the curve)

Google Analytics 4 will replace Google Universal Analytics in 2023. This blog shares the newest functionalities in GA4, how a CDP can ease the migration, and what to consider when adding GA4 to your tech stack.

Lisa Zavetz • Aug 9, 2022

A guide to Google Analytics deprecation (and how to stay ahead of the curve)

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