Josephine Liu, Sherry Huang on June 9th 2021

Our latest feature, Journeys, empowers teams to unify touchpoints across the end-to-end customer journey.

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Jim Young on June 22nd 2021

Insights for UK businesses about how attitudes, preferences, and experiences with personalisation have evolved over the past year.

Kate Butterfield on June 16th 2021

Get an inside look at the design process for Journeys.

Josephine Liu, Sherry Huang on June 9th 2021

Our latest feature, Journeys, empowers teams to unify touchpoints across the end-to-end customer journey.

Geoffrey Keating on June 1st 2021

Our annual look at how attitudes, preferences, and experiences with personalization have evolved over the past year.

Katrina Wong on March 31st 2021

With Segment, brands can leverage their first-party customer data to build deeper customer relationships.

Cian Martin, Lauren Reeder on March 31st 2021

Segment's data residency solutions can help companies easily route events to regional infrastructure with Regional Data Ingestion and Regional Data Storage, both in public beta globally.

Sherry Huang on March 11th 2021

Google’s recent announcement to end individual-based targeting has surprised the digital advertising industry. The key to survival will be leaning into first-party data and building direct relationships with customers.

Geoffrey Keating on February 9th 2021

In our second annual Customer Data Platform Report, we take an in-depth look into how organizations are using CDPs – exploring the data they’re collecting, and the apps they’re using to manage that data.

Peter Reinhardt on February 9th 2021

We analyzed ten trillion data points to find out how the Customer Data Platform market is evolving. Here’s what we found.

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