Create a dynamic data inventory
Still using manual surveys and inventories? It’s time to build a more useful home for your customer data, with the ability to automatically detect and classify PII. Once you've connected your data to your new CDP, it will automatically assess the level of risk associated with each data point by matching it against common PII field classifications.
Don't agree that customer credit card numbers are a red-level risk classification, for example? No problem, simply change the level of security required for that property by choosing a new option from the drop-down menu.
Manage your risk exposure
While it’s important to verbally reinforce your company's privacy policy, implementing privacy controls that ensure that teams have no option but to follow the rules is a much faster route to peace of mind.
Make the privacy controls panel within your CDP one of your first stops. There you should be able to set rules to automatically block restricted personal data from being collected, and start proactively enforcing your privacy policies in the process.
Streamline your regulatory compliance
Next, head to your CDP's open source consent manager to configure your compliance with regulations like GDPR and CCPA.
With automated data subject rights management, this process is massively accelerated, giving your engineers (and legal team) more time to focus on the tasks that matter. Whether your customers want you to delete and modify their data, or even stop collecting it entirely, you'll be able to make those changes within seconds.
Time to choose your CDP
To make it simple for you, Twilio Segment can deliver all of the above – and more. With a huge integration catalogue and plenty of no-code features, Segment provides easy-to-maintain capability to your teams with minimal engineering effort.
You'll gain real-time visibility into the personal information you're collecting, giving you the power of full control over the information you choose to keep or discard. Teams can then collaborate, analyse data, and create targeted audiences without exposing sensitive information, ensuring compliance with stringent data protection regulations and unlocking powerful advertising and analytics capabilities.
Keeping data secure as technology evolves doesn’t have to be complicated or time consuming. It’s simply a matter of having the right tools.