Segment is making it easier for all teams—not just engineers—to unlock the power of their warehouse data. Tools like Linked Audiences and Linked Events already help businesses blend real-time and historical insights. Now, Segment is introducing a new visual interface for the Data Graph, allowing teams to define key data relationships without writing code.
At Segment, our goal is to make it easier for you to activate the rich data in your warehouse. Products like Linked Audiences and Linked Events are powerful because they let you combine real-time behavioral data with the deep contextual data sitting in your warehouse. The key to unlocking this power is the Data Graph, which defines the entities and relationships that matter to your business.
The Data Graph has always offered a powerful, code-based configuration that gives technical teams precision and the ability to use version control—an essential part of many development workflows. We also know that true flexibility means empowering every team, from data architects to technical marketers, to work in the way that suits them best. To make the Data Graph more accessible and accelerate time-to-value for everyone, we wanted to provide an alternative, visual way to model your data.
That changes today.
We're excited to launch the Data Graph Visual Builder, a new, no-code interface for creating and managing your Data Graph. This intuitive, point-and-click experience is now the default way to edit your graph, designed to dramatically accelerate setup and empower a broader set of users to model their data.
With the visual builder, you can now:
Add Entities with a Click: Forget resource blocks from your data team. Simply select a table from your warehouse, assign a primary key, and name your entity, all from a simple, guided interface.
Define Relationships Visually: See your Data Graph come to life. You can now visually map relationships between entities by drawing connections between them, defining join keys using simple dropdowns.
Move Faster, with Guardrails: The visual builder is designed to prevent common syntax errors, ensuring that the relationships you define are valid from the start. This helps you build with confidence and speed.
This isn't just a new coat of paint; it's a fundamental improvement designed to address key challenges and deliver immediate value.
Accelerate Time-to-Value: The visual builder provides an easy way to set up and modify your Data Graph in minutes, not days. Ultimately, helping you launch campaigns faster.
Empower More Users: The no-code interface makes the Data Graph accessible to a wider range of users outside of data teams, including technical marketers. Now, the teams closest to the campaigns can model the data they need without waiting for engineering resources.
Improve Data Governance: By simplifying the process, we make it easier to maintain a clean and accurate Data Graph. We've also added a new description field for entities and relationships, so you can document your graph's structure right alongside where you create and edit it.
We believe in providing flexibility. The new visual builder is the default, but we are not removing the code-based editor.
Power users who prefer to work directly with configuration code, or teams who need to store their graph's configuration in a version control system like Git, can seamlessly toggle to the HCL editor at any time. The two experiences are kept in sync: changes made in the visual builder will instantly be reflected in the code once it’s been saved. This gives you the best of both worlds: the speed and simplicity of a visual UI, and the power and control of code.
The Data Graph Visual Builder is now available to all customers using our Linked Events or Linked Audiences products. Simply navigate to the Data Graph section in your Segment workspace to experience the new editor.
To learn more, check out the updated Data Graph documentation. We can't wait to see how you use this new flexibility to unlock the full potential of your warehouse data.
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