Join us on June 17th to see how leaders from Nextdoor and more are using AI, data, and personalization to turn customer interactions into powerful customer journeys.
See how IBM increased their efficiency by up to 30%!
A CDP Council is necessary to harness the full potential of your Customer Data Platform. This council can significantly mitigate risks, enhance data quality, and align CDP utilization with overarching business goals.
Tune in to hear from top leaders across industries building what’s next in customer engagement.
In an AI-driven world, real-time personalization isn’t a luxury — it’s a competitive necessity. This blog explores how real-time data powers key use cases like in-session personalization, triggered messaging, ad suppression, and intelligent AI assistants. It also explains how Twilio Segment enables businesses to activate data instantly, deliver smarter customer experiences, and future-proof their AI strategy.
Explore how to orchestrate upstream data effectively by aligning campaign logic with the right tools in your tech stack. This blog post breaks down four key considerations—data complexity, analytics needs, scalability, and speed of execution—to help teams decide whether to build automation in their CDP or marketing automation tools.
Discover how to build a strong data culture by aligning marketing and data engineering teams. Learn key strategies for data quality, unified customer profiles, and AI-powered personalisation to drive better business outcomes.
Twilio Engage’s redesigned Journeys architecture introduces event-triggered, real-time customer journeys that allow businesses to deliver highly personalized messages without tying up engineering resources, supporting use cases like shopping cart abandonment and financial service applications.
Are you evaluating CDPs or writing an RFP? If so, we know this can be a daunting task. With so many CDPs in the market and so much noise about the problems they solve, it can be hard to know where to start.
How are businesses using customer data in 2025? Our latest Customer Data Platform report explores the increasing adoption of AI, personalization, and why CDPs are more essential than ever. Explore the key findings in our latest blog.
Showcasing solutions and best practices of Segment engineers using some of our favorite tools.
Give your customers the personalized marketing they want, and grow your business to scale.
Understand the needs of your customers by analyzing how they interact with your website, app, and product.
Learn how a CDP can help power personalized advertising at scale.
Best practices, tips, and tricks to help you harness the potential of your customer data platform.
Learn how to build a complete view of the customer from data across multiple touchpoints.
Best practices for using customer data to power customized, personalized user experiences.
Learn how to provide personalized marketing while maintaining user privacy.
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