Use Cases

Accelerate experimentation (run A/B tests, feature flags, etc.)

Every product team wants to ship new features... but first you have to make sure those product features are actually helping your metrics. With this use case, we share our top tips for experimentation.

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MarketingStartupMobileMarketplaceMediaB2BRetailAny IndustryBeginner

Personalize landing pages to a visitor’s interests

In this recipe, you’ll learn how to boost your conversion rates by personalizing landing pages based on your visitor’s traits, behaviors, purchase histories, and more.

Demand CurveMade by Demand Curve

A/B test your tech stack

In this recipe, you'll learn how to design, run, and analyze an A/B test to determine what marketing tools are generating the most ROI.

Demand CurveMade by Demand Curve
MarketingStartupMobileMarketplaceMediaB2BRetailAny IndustryIntermediate

Optimizing pages with Google search keywords

In this recipe, you'll learn how how to use search terms collected from Google to personalize your website and improve conversion rates.

Demand CurveMade by Demand Curve

Soft launching user acquisition strategies to maximize results

Soft launches allow marketers to test the waters without fully diving in. During soft launches, user acquisition strategies can be tried, tested, and changed to fix issues and refine approaches before they become serious problems upon launch. In this recipe, we will provide an overview of the importance of soft launches and some best practices that you can follow.

AdjustMade by Adjust
MarketingProductStartupMobileMarketplaceMediaB2BRetailAny IndustryIntermediate

Improve conversion rates with cross-channel A/B testing

In this recipe, you’ll learn how to use Segment, an A/B testing tool like Split, and an email marketing tool like Vero to execute cross-channel A/B testing experiments. It’ll also teach you how to craft, and deliver personalized, consistent messaging to your subscribers - all based on the variation of the test they’re in.

SegmentMade by Segment
VeroMade by Vero
SplitMade by Split

Personalize e-commerce site search to increase conversion rates

In this recipe, we’ll look at how to deliver a personalized e-commerce site experience with Twilio Engage (formerly Segment Personas) & Algolia (a tool that allows you to deliver extremely fast and intelligent search). We will be focusing on the beginner level of personalization, specifically personalizing the site search experience based on users’ behaviour.

SegmentMade by Segment

Collect web and mobile analytics

Collect data once with Segment and send it any tool you use.
No more tedious integrations.