Use Cases
Product

Analyze product adoption (funnels, retention cohorts, etc.)

When you ship new product features... how can you tell whether they've made any improvement? With this use case, we'll understand how to drive better retention and conversion by making slight product tweaks.

Related recipes

MarketingProductStartupMobileMarketplaceMediaB2BRetailAny IndustryIntermediate

Optimizing page performance using heatmaps

In this recipe, you'll learn how to automatically identify and segment your website traffic, and then send that data to a heatmap tool to better understand their on-site behavior.

Demand CurveMade by Demand Curve
MarketingProductStartupMobileMarketplaceMediaB2BRetailAny IndustryBeginner

Remove the funnel bottlenecks that are killing your conversion rate

In this recipe, you'll learn how to fix your funnel bottlenecks so you can improve your conversion rates.

Demand CurveMade by Demand Curve
MarketingProductMarketplaceB2BMediaMobileIntermediate

Improve product retention rates with targeted push notifications

This recipe teaches you how to use mobile push notifications to re-engage a subset of dormant users. By sending a promotional message or raising awareness for a new product feature, you'll drive further engagement

SegmentMade by Segment
ProductMarketingAny IndustryBeginner

Analyze and optimize your funnel for conversion

In this recipe, you'll learn how to analyze your marketing funnel, and then optimize it to boost your conversion rate by 2-3x.

SegmentMade by Segment
ExecutiveFounderProductStartupBeginner

Measuring product-market fit with retention cohorts

In this recipe, you'll learn how to create retention cohorts to help you find product-market fit and decide what to focus on next.

SegmentMade by Segment
FounderProductStartupBeginner

Getting roadmap feedback from customers by understanding retention cohorts

The surest sign of a great product is when users keep coming back for more. Keeping track of user retention - the percentage of users that return to your product - is a strong indicator of product-market fit. Companies large and small measure user retention to guide their decision-making. Though user retention tends to trend downward, it’s best to strike a balance between keeping your existing users happy and acquiring new ones. Otherwise, you’ll be working with a leaky bucket. In this recipe, we explain how to use product analytics to measure and improve product-market fit. By inputting the correct data, adding retention cohorts, and collecting user feedback, you can create the optimal product roadmap to boost retention.

MixpanelMade by Mixpanel

Collect web and mobile analytics

Collect data once with Segment and send it any tool you use.
No more tedious integrations.