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Getting roadmap feedback from customers by understanding retention cohorts
The surest sign of a great product is when users keep coming back for more. Keeping track of user retention - the percentage of users that return to your product - is a strong indicator of product-market fit. Companies large and small measure user retention to guide their decision-making. Though user retention tends to trend downward, it’s best to strike a balance between keeping your existing users happy and acquiring new ones. Otherwise, you’ll be working with a leaky bucket. In this recipe, we explain how to use product analytics to measure and improve product-market fit. By inputting the correct data, adding retention cohorts, and collecting user feedback, you can create the optimal product roadmap to boost retention.
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Collect data once with Segment and send it any tool you use.
No more tedious integrations.