Use Cases

Create a single view of the customer

Often, you'll find your data about customers spread across tens of different systems: internal databases, tools like Zendesk and Salesforce, your data warehouse, and more. This use case will help you unify that data so you can run consistent analysis and messaging.

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Personalize landing pages to a visitor’s interests

In this recipe, you’ll learn how to boost your conversion rates by personalizing landing pages based on your visitor’s traits, behaviors, purchase histories, and more.

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Identify and prioritize high-value support tickets

In this recipe, you’ll learn how to identify support tickets by pricing plan so you can prioritize your response times accordingly.


Setting up lead scoring to improve sales efficiency and accelerate your pipeline

In this recipe, you'll learn how to set up lead scoring, send those lead scores to your CRM, and keep your sales team focus on the most important accounts.

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Build a Hyper-Personalized Contact Center with Twilio Engage and Twilio Flex

In this recipe, we’ll walk through integrating Segment’s Profile API with Twilio Flex, and also provide you a template that you can further customize according to your business needs.


Powering Your Customer Engagement Strategy Using Online & Offline Data

In this recipe, we’ll show you how to take your offline and online data from Segment and Twilio, and join it all together to get a 360-degree picture of the entire customer journey.

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Maximize revenue with personalized pricing plans

In this recipe, you'll learn how to increase the revenue of new users by offering them personalized pricing plans.

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Track user behavior across all connected devices, including watchOS, tvOS, or iOS

This recipe will cover how to collect customer data from a watchOS app using Twilio Segment.

Collect web and mobile analytics

Collect data once with Segment and send it any tool you use.
No more tedious integrations.