Use Cases

Create real-time audiences (campaigns, lookalikes, ad suppression, etc.)

When you run a new advertisement, you don't want to target everyone. You just want to reach the users who will be most excited about your product. With this use case, you'll drive a better return on ad spend by creating those real-time audiences based off your customer data.

Related recipes

MarketingStartupMobileMarketplaceMediaB2BRetailAny IndustryIntermediate

Build and automate a referral program for your business

In this recipe, you’ll learn how to identify your highest value users and then automate referrals for your business.

Demand CurveMade by Demand Curve
MarketingStartupMobileMarketplaceMediaB2BRetailAny IndustryIntermediate

Win back churned users by coordinating your ad and email campaigns

With this recipe, you’ll learn how to revive users who’ve become inactive. Reviving churned users is often the highest-leverage growth strategy your team can implement.

Demand CurveMade by Demand Curve

Increase conversion with personalized lifecycle campaigns

In this recipe, you’ll learn how to create behavior-based email campaigns personalized to different personas of your product.

SegmentMade by Segment

Soft launching user acquisition strategies to maximize results

Soft launches allow marketers to test the waters without fully diving in. During soft launches, user acquisition strategies can be tried, tested, and changed to fix issues and refine approaches before they become serious problems upon launch. In this recipe, we will provide an overview of the importance of soft launches and some best practices that you can follow.

AdjustMade by Adjust
MarketingStartupMobileMarketplaceRetailB2BMediaAny IndustryIntermediate

Determining the right time to ask for referrals

In this recipe, you’ll learn how to identify the moment your users receive maximum value from your product. That’s the best time to prompt them to refer colleagues and friends to your product.

Demand CurveMade by Demand Curve

Intelligently Route Support Requests Using Segment & Twilio

Use Segment and Twilio Flex to intelligently route inbound support requests to a chatbot or a real support agent based on historical user behavior and user attributes.

SegmentMade by Segment

Improve ROAS with personalized, funnel-based ad retargeting

This recipe teaches you how to retarget users across the funnel using Twilio Engage and an advertising platform like Google Display & Video 360 (DV360). By creating Personas audiences of high-intent user segments, you can personalize the pre-purchase experience to increase conversions and optimize your ROAS.

SegmentMade by Segment

Collect web and mobile analytics

Collect data once with Segment and send it any tool you use.
No more tedious integrations.