• Use Cases
  • Marketing
  • Create real-time audiences (campaigns, lookalikes, ad suppression, etc.)

Create real-time audiences (campaigns, lookalikes, ad suppression, etc.)

Marketing
When you run a new advertisement, you don't want to target everyone. You just want to reach the users who will be most excited about your product. With this use case, you'll drive a better return on ad spend by creating those real-time audiences based off your customer data.
Collect web and mobile analytics with Segment
Collect data once with Segment and send it any tool you use. No more tedious integrations.
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