Use Cases
Marketing

Create real-time audiences (campaigns, lookalikes, ad suppression, etc.)

When you run a new advertisement, you don't want to target everyone. You just want to reach the users who will be most excited about your product. With this use case, you'll drive a better return on ad spend by creating those real-time audiences based off your customer data.

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Increase conversion with personalized lifecycle campaigns

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Soft launching user acquisition strategies to maximize results

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Determining the right time to ask for referrals

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Intelligently Route Support Requests Using Segment & Twilio

Use Segment and Twilio Flex to intelligently route inbound support requests to a chatbot or a real support agent based on historical user behavior and user attributes.

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Build and automate a referral program for your business

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Improve ROAS with personalized, funnel-based ad retargeting

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Collect web and mobile analytics

Collect data once with Segment and send it any tool you use.
No more tedious integrations.