Use Cases

Integrate new analytics and marketing tools without engineering support

How many times have you wanted to try out a new analytics or marketing tool, only to be told that it will be put in the engineering sprint backlog. We'll show you how to integrate new tools in minutes to drive additional revenue, without requiring any work from your engineering team.

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Build customized reports using multiple instances of Google Analytics

In this recipe, we'll cover to how to set up multiple instances of Google Analytics, using Multi-Instance Destinations and Destination Filters, to enable you to craft custom, region-specific reports for every team at your company.

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Optimizing page performance using heatmaps

In this recipe, you'll learn how to automatically identify and segment your website traffic, and then send that data to a heatmap tool to better understand their on-site behavior.

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Remove the funnel bottlenecks that are killing your conversion rate

In this recipe, you'll learn how to fix your funnel bottlenecks so you can improve your conversion rates.

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A/B test your tech stack

In this recipe, you'll learn how to design, run, and analyze an A/B test to determine what marketing tools are generating the most ROI.

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Determining the right time to ask for referrals

In this recipe, you’ll learn how to identify the moment your users receive maximum value from your product. That’s the best time to prompt them to refer colleagues and friends to your product.

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Personalize customer communications using real-time location data

In this recipe, you’ll learn how to use Segment to connect Radar (a location data infrastructure platform) and (a marketing automation software) to personalize your customer communications.

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Increase loyalty and revenue by personalizing in-store pickup experience

In this recipe, we will highlight how to build an application that in-store sales reps can use to look at a user’s online purchase history during a BOPIS (Buy Online Pickup In-Store) scenario and offer a loyalty coupon for same-day in-store purchase.

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Collect web and mobile analytics

Collect data once with Segment and send it any tool you use.
No more tedious integrations.