Use Cases
Marketing

Measure and improve site conversion

Every business has some sort of funnel it's driving towards. The trick is, you can't improve what you can't see. With this use case, we'll walk you through ways to first measure and then improve the conversion of your funnel. We've seen users leverage these recipes to 3x the number of leads and signups they are getting each month.

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Personalize landing pages to a visitor’s interests

In this recipe, you’ll learn how to boost your conversion rates by personalizing landing pages based on your visitor’s traits, behaviors, purchase histories, and more.

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Optimizing page performance using heatmaps

In this recipe, you'll learn how to automatically identify and segment your website traffic, and then send that data to a heatmap tool to better understand their on-site behavior.

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Remove the funnel bottlenecks that are killing your conversion rate

In this recipe, you'll learn how to fix your funnel bottlenecks so you can improve your conversion rates.

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Optimizing pages with Google search keywords

In this recipe, you'll learn how how to use search terms collected from Google to personalize your website and improve conversion rates.

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Re-engage cart abandoners with personalized email campaigns

This recipe teaches you how to identify and target eCommerce cart abandoners with timely and relevant email campaigns to improve your purchase rates.

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Personalize e-commerce site search to increase conversion rates

In this recipe, we’ll look at how to deliver a personalized e-commerce site experience with Twilio Engage (formerly Segment Personas) & Algolia (a tool that allows you to deliver extremely fast and intelligent search). We will be focusing on the beginner level of personalization, specifically personalizing the site search experience based on users’ behaviour.

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A/B test and personalize customer journeys and funnels with Twilio Engage

In this recipe, you’ll learn how to use Engage (formerly Personas) and Destinations by Segment and the A/B testing tool, Kameleoon, to target website visitors with experiments that can help financial services companies up-sell and cross-sell products and services.

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ProductMarketingAny IndustryBeginner

Analyze and optimize your funnel for conversion

In this recipe, you'll learn how to analyze your marketing funnel, and then optimize it to boost your conversion rate by 2-3x.

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Maximize revenue with personalized pricing plans

In this recipe, you'll learn how to increase the revenue of new users by offering them personalized pricing plans.

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Collect web and mobile analytics

Collect data once with Segment and send it any tool you use.
No more tedious integrations.

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