Use Cases

Send personalized emails and notifications in real time

Email can be an incredibly effective tool to bring users back into your product... but most emails don't come with the right message, and aren't sent at the right time. We'll show you how to send personalized emails and notifications right at the moment of highest intent.

Related recipes


Engage customers on their preferred communication channels using Segment and Twilio

Today’s consumers want the freedom to communicate with businesses on their preferred communication channels. Here’s how to do it with Segment and Twilio.

SegmentMade by Segment
ProductMarketingFounderStartupMobileMarketplaceMediaB2BRetailAny IndustryIntermediate

Using NPS Surveys to boost growth and reduce churn

In this recipe, you’ll learn how to leverage NPS to boost growth and reduce churn with personalized NPS follow-up email campaigns.

RefinerMade by Refiner
MarketingStartupMobileMarketplaceMediaB2BRetailAny IndustryIntermediate

Build and automate a referral program for your business

In this recipe, you’ll learn how to identify your highest value users and then automate referrals for your business.

Demand CurveMade by Demand Curve
MarketingStartupMobileMarketplaceMediaB2BRetailAny IndustryIntermediate

Win back churned users by coordinating your ad and email campaigns

With this recipe, you’ll learn how to revive users who’ve become inactive. Reviving churned users is often the highest-leverage growth strategy your team can implement.

Demand CurveMade by Demand Curve
MarketingStartupMobileMarketplaceMediaB2BRetailAny IndustryIntermediate

Use Facebook Lead Ads to personalize email campaigns

In this recipe, you'll learn how to use Facebook Lead Ads to determine what a user is interested in, and then use that data to drive revenue through personalized email campaigns.


Increase conversion with personalized lifecycle campaigns

In this recipe, you’ll learn how to create behavior-based email campaigns personalized to different personas of your product.

SegmentMade by Segment

Engage new signups with a personalized welcome email

With this recipe, you’ll learn how to send automated and personalized welcome emails to ensure new users are set up for success.

SegmentMade by Segment

Re-engage cart abandoners with personalized email campaigns

This recipe teaches you how to identify and target eCommerce cart abandoners with timely and relevant email campaigns to improve your purchase rates.

SegmentMade by Segment

Improve product retention rates with targeted push notifications

This recipe teaches you how to use mobile push notifications to re-engage a subset of dormant users. By sending a promotional message or raising awareness for a new product feature, you'll drive further engagement

SegmentMade by Segment

Personalize customer communications using real-time location data

In this recipe, you’ll learn how to use Segment to connect Radar (a location data infrastructure platform) and (a marketing automation software) to personalize your customer communications.

RadarMade by Radar
Customer.ioMade by

Build a customer loyalty program for high-value customers

In this recipe, we’ll learn how to identify customers with the potential for high LTV and enroll them in a loyalty-focused SMS program.

SegmentMade by Segment
BrazeMade by Braze

Boost conversion rates with cross-channel messaging campaigns

In this recipe, you’ll learn how to use Twilio Engage (formerly Segment Personas) and Braze cross-channel campaigns to target and educate the users most likely to purchase a particular product. The recipe specifically talks about leveraging Content Cards + Push Notifications to boost conversion rates.

SegmentMade by Segment
BrazeMade by Braze

Intelligently Route Support Requests Using Segment & Twilio

Use Segment and Twilio Flex to intelligently route inbound support requests to a chatbot or a real support agent based on historical user behavior and user attributes.

SegmentMade by Segment
MarketingStartupMobileMarketplaceMediaB2BRetailAny IndustryIntermediate

Use behavioral events for open-time email personalization

This recipe teaches you how to use customer behavioural events from Segment inside Movable Ink to achieve open-time email personalization and improve email engagement rates.

Movable InkMade by Movable Ink

How to deliver personalized lifecycle emails with Segment &

This recipe will explain how you can use Segment to collect customer data and then funnel that into to create personalized lifecycle email campaigns.


Drive repeat purchasers with a personalized re-engagement Journey

In this recipe, you’ll learn how to design a multi-step re-engagement campaign with Journeys, a feature within Twilio Engage. At a high level, this journey optimizes ad spend based on lifetime customer value and designs personalized messaging based on a customer’s preferred categories.


A/B test and personalize customer journeys and funnels with Twilio Engage

In this recipe, you’ll learn how to use Engage (formerly Personas) and Destinations by Segment and the A/B testing tool, Kameleoon, to target website visitors with experiments that can help financial services companies up-sell and cross-sell products and services.

KameleoonMade by Kameleoon
SpeeroMade by Speero
MarketingProductAny IndustryIntermediate

Improve email engagement rates with dynamic content

In this recipe, you will learn to leverage Segment and email marketing tool such as Vero to personalize your email campaigns with dynamic content in order to improve your engagement rates.

SegmentMade by Segment
VeroMade by Vero

Collect web and mobile analytics

Collect data once with Segment and send it any tool you use.
No more tedious integrations.