Related recipes
Drive new revenue by building a custom first-party ad server
In this recipe, you’ll learn how to turn Segment Personas into Kevel audiences whom you can target with personalized ads and content within your own website or app, enabling you to generate new revenue via tailored ads and optimized internal promotions.
Made by KevelUsing Segment to appropriately respond to sentiment analysis
Have you ever received a promotional text encouraging you to buy more products from a company after having issues with your order? As a customer, the tone mismatch can be off-putting, and as a company, it’s a missed opportunity to get feedback from your customer. In this post, you will learn how to use Segment with IBM’s Sentiment API to personalize the message sent to a customer. First you will set up an IVR using a Twilio Studio Flow that will capture the user’s sentiment using IBM’s Sentiment API and send that sentiment to Segment as a Segment Event. If the user’s sentiment is negative, they will receive a text asking for feedback on how their experience can be improved. If the user’s sentiment is positive or neutral, they will receive an SMS with a coupon for the next purchase.
Made by Heather HargreavesIncrease conversions by personalizing your User Experience with Recombee AI-powered Algorithms
End users will engage better if your product recommendations are personalized to their preferences. In this recipe, we will integrate Recombee with the Segment workspace, allowing Recombee to use customer behavioral events to create real-time recommendations, providing users with a custom perspective of products ‘Recommended for You’, ‘Similar Products’, or a ‘Read Next/Watch Next’ recommendation. Recombee recommendations are specific to each user, in real-time and can be applied across multiple steps of the customer journey, whether on the homepage, product details page, in the shopping cart, or in an email.
Made by RecombeeHow to Use Lookalike Audiences and Audience Suppression
In this recipe, you’ll learn how to use Twilio Engage (formerly Segment Personas) to create hyper-specific audiences in advertising platforms like Facebook, Snapchat, and Pinterest to increase advertising efficiency.
Made by Demand CurveWin back churned users by coordinating your ad and email campaigns
With this recipe, you’ll learn how to revive users who’ve become inactive. Reviving churned users is often the highest-leverage growth strategy your team can implement.
Made by Demand CurveRe-target high-LTV mobile users with Branch and Segment
Growth leaders today need to retarget their most valuable customers and know where they came from. By leveraging a customer data platform like Segment and a Mobile Measurement Partners (MMP) like Branch, you can identify your most engaged and high-LTV users, get accurate campaign attribution data, and discover your highest-ROI ad channels. In this recipe, you will learn how to identify and group your highest-value customers, as well as where they came from. You can then use this data to deliver targeted ads and capture more customers just like them in the same channels, with accuracy and at scale.
Made by BranchSoft launching user acquisition strategies to maximize results
Soft launches allow marketers to test the waters without fully diving in. During soft launches, user acquisition strategies can be tried, tested, and changed to fix issues and refine approaches before they become serious problems upon launch. In this recipe, we will provide an overview of the importance of soft launches and some best practices that you can follow.
Made by AdjustRetarget Customers with the Facebook Conversions API
This recipe will explain what Facebook’s Conversions API is, why it’s worth focusing on now, and a step-by-step guide on using Segment to collect your first-party data and sync to Facebook for retargeting.
How to deliver personalized lifecycle emails with Segment & Customer.io
This recipe will explain how you can use Segment to collect customer data and then funnel that into Customer.io to create personalized lifecycle email campaigns.
Drive repeat purchasers with a personalized re-engagement Journey
In this recipe, you’ll learn how to design a multi-step re-engagement campaign with Journeys, a feature within Twilio Engage. At a high level, this journey optimizes ad spend based on lifetime customer value and designs personalized messaging based on a customer’s preferred categories.
Build a Lookalike Audience in Facebook from your Highest Spending Customers
In this recipe, you’ll learn how to identify your highest value e-commerce customers and then target similar audiences on Facebook.
Made by LittledataIncrease retention and build repeat customers with dynamic coupons
This recipe teaches you to build a targeted dynamic coupon campaign using Segment and Talon.One. Once you identify an Audience of first-time customers, you can distribute a coupon that helps you encourage them to come back and purchase again.
Made by Talon.OneSupercharge your analytics with real world context from Radar
In this recipe, you'll learn how to use location data to understand where your customers are when they engage with you.
Made by RadarImprove ROAS with personalized, funnel-based ad retargeting
This recipe teaches you how to retarget users across the funnel using Twilio Engage and an advertising platform like Google Display & Video 360 (DV360). By creating Personas audiences of high-intent user segments, you can personalize the pre-purchase experience to increase conversions and optimize your ROAS.
Made by SegmentCollect web and mobile analytics
Collect data once with Segment and send it any tool you use.
No more tedious integrations.