Use Cases

Understand your marketing funnel (campaign performance, attribution, etc.)

One of the top areas to start as a business is analyzing your conversion funnel. From the first time a new visitor lands on your site, to when they eventually purchase your product, you should be able to systematically measure and eliminate the biggest points of friction.

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Attribute purchases with Looker and Snowflake

Measure impact on revenue growth in minutes by building your own attribution dashboard using Looker to pre-model your Segment data in Snowflake.


Increase conversion with personalized lifecycle campaigns

In this recipe, you’ll learn how to create behavior-based email campaigns personalized to different personas of your product.

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Identifying the KPIs for your mobile app

In this recipe, we will explain how to determine the KPIs (key performance indicators) that marketers should understand and be able to track before launching campaigns. We will also explain how and where to calculate KPIs within a mobile measurement provider’s (MMP) dashboard and how to act on the data provided.

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Export and analyze chatbot data for in-depth customer insights

In this recipe, you'll learn how to add a Landbot chatbot to your website and send the collected data directly from the conversation to any of Segment’s hundreds of Destination integrations in real-time.

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Analyze and optimize your funnel for conversion

In this recipe, you'll learn how to analyze your marketing funnel, and then optimize it to boost your conversion rate by 2-3x.

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Improve ROAS with personalized, funnel-based ad retargeting

This recipe teaches you how to retarget users across the funnel using Twilio Engage and an advertising platform like Google Display & Video 360 (DV360). By creating Personas audiences of high-intent user segments, you can personalize the pre-purchase experience to increase conversions and optimize your ROAS.

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Use Facebook Lead Ads to personalize email campaigns

In this recipe, you'll learn how to use Facebook Lead Ads to determine what a user is interested in, and then use that data to drive revenue through personalized email campaigns.

Collect web and mobile analytics

Collect data once with Segment and send it any tool you use.
No more tedious integrations.