5 things you can't miss at SIGNAL

Jim Young on September 29th 2021

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On October 20-21, Segment will be joining SIGNAL, Twilio’s annual customer and developer conference, alongside 50,000+ developers, product leaders, enterprises, and startups.

In addition to keynotes, demos, and some very special guests, there are over 100 sessions where you’ll learn to leverage cutting-edge communications technology to transform your business, level up your development skills, and discuss the future of customer engagement.

Whether you’ve already got your ticket or you’re still on the fence, here’s a quick rundown of some sessions you won’t want to miss.

Data Privacy planning in 2021

October 20, 9:00 am - 9:30 am PST

By 2023, 65% of the world’s population will have its personal information covered under modern privacy regulations, up from 10% today. Unsurprisingly, this trend is driven by shifting consumer expectations. 

So, how can companies adapt to evolving attitudes and set themselves up for success, while respecting data privacy?

Daniel Alvarez, Chief Product Officer at Quartz, has some advice to offer businesses on this matter. In this session, you’ll learn how first-party data, managed by a CDP, can help build a proactive, customer-first approach to data privacy and compliance. 

Unlock personalized omnichannel experiences with customer data

October 20, 10:00 am - 10:30 am PST

In today’s connected world, consumers usually travel across several channels using multiple devices before making a purchase. This creates a complex web of omnichannel customer data that can be near impossible for businesses to manage. 

For e-commerce fashion retailer, Stylepit, and educational marketplace, Outschool, the solution to this issue began with the right data foundation. In this session, you’ll hear from Data Scientist, Martin Brummerstedt, Stylepit, and Outschool Engineering Manager, Erwin Alberto, about how they successfully deepened customer relationships at scale with a CDP. 

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How AB InBev got 2 million small businesses buzzing

October 20, 11:00 am - 12:00 pm PST

Join Jason Lambert, VP of Product at AB InBev, to learn how his team transformed the customer experience for millions of small businesses in their network. Using high-quality customer data, AB InBev was able to build BEEs, a platform that empowers retailers to run their businesses on their own terms through the power of Segment. 

Through a compilation of customer stories, and behind-the-scenes insights, Jason will detail how customer data helped fuel product development, real-time personalization, and more. Don’t miss this opportunity to learn how you can apply these insights to deliver similar results for your own business.  

The Ultimate Guide to Omnichannel

Learn how to successfully implement omnichannel customer engagement at scale.

How FOX generates 376% more visitors with personalized content

October 21, 8:30 am - 8:45 am PST

Digital viewing has surged over the past few years – causing cable and satellite subscriptions to dwindle. As a broadcasting company, FOX knew that it needed to adapt and provide a top-notch customer experience on their viewers’ preferred medium. 

FOX’s Executive Vice President of Technology Platforms provides an inside look at how they were able to generate 373% more visitors with personalized content, deliver record-breaking coverage of Super Bowl LIV, and save 78,000 some-odd hours of engineering times when it came to setting up and maintaining integrations. 

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How Allergan gave their customer experience a makeover

October 21, 2:30 pm - 3:00 pm PST

As a global pharmaceutical company, Allergan had traditionally followed a B2B2C model: products had to be administered by healthcare providers, who then educated patients about said products. But today's consumers do their own research; they want to know more about the brands they choose to use. Which led Allergan to ask: how can we connect more directly with consumers, and strengthen this brand relationship (instead leaving it all to healthcare providers)? 

In this session, Allergan details how they strengthened customer relationships and broke down data silos that had previously held them back. You’ll hear from their Director of Marketing Technology about how Allergan switched to a more direct-to-consumer strategy, built unified customer profiles, and was able to activate real-time personalization. 

Save your spot at SIGNAL 

What does the future of customer engagement look like? 

Already, we can spot the trends that are setting new standards across industries: from seamless omnichannel experiences, to data compliance, and real-time personalization (among others).

At this year’s SIGNAL conference, we’re peeling back the curtain to show how companies can meet the challenge of next-generation customer engagement – getting into the nuts and bolts of the data infrastructure and communication APIs needed to do so.

With over 75 content and product sessions, speakers from Peloton, Inuit, Spotify (and more), downloadable resources, and 1:1s with product experts, it’s not one to miss! 

Save your spot now. 

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The State of Personalization

Our annual look at how attitudes, preferences, and experiences with personalization have evolved over the past year.

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