Engineers & Developers

A blog for engineers, by engineers

Showcasing solutions and best practices of Segment engineers using some of our favorite tools.


Engineers & Developers

Tracking Meaningful Security Product Metrics

Meaningful security metrics demonstrate that your security organization is mitigating risk and driving sales.

Leif DreizlerDec 8, 2022
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All Engineers & Developers articles

Engineers & Developers

Using ClickHouse to count unique users at scale

By implementing semantic sharding and optimizing filtering and grouping with ClickHouse, we transformed query times from minutes to seconds, ensuring efficient handling of high-volume journeys in production while paving the way for future enhancements.

Engineers & Developers

Accelerating your time to value with effective Observability

Twilio Segment provides a comprehensive suite of tools for efficiently managing, activating, and analyzing your organization's data, ensuring transparency and empowering you to unlock its full potential effortlessly.

Engineers & Developers

Unlock next-level insights: Introducing Segment Reverse ETL with Snowflake Cortex

Discover how Segment's Reverse ETL integration with Snowflake Cortex improves data management, enabling effortless integration and transformation for enhanced analytics and operational efficiency.

Engineers & Developers

Terraform and CDP: Manage your data infra as code

Segment Terraform is now Generally Available.

Engineers & Developers

What did you say to me? Instrumenting User Insights for your AI Copilot

Cultivating a symbiotic relationship between user insights and AI copilots, we delve into the art of instrumenting seamless collaboration for enhanced performance and user satisfaction.

Engineers & Developers

What is reverse ETL? A complete guide

Learn how reverse ETL helps businesses activate their data to drive better decision-making and greater operational efficiency.

Engineers & Developers

Segment Profiles to the Edge for Real-time personalization

The integration of the Segment Edge SDK with Cloudflare Workers offers businesses a solution for achieving real-time web personalization, enabling dynamic customization of user interactions based on up-to-date data.

Engineers & Developers

How to Activate Your Data (And Why You Need To)

An overview of data activation and why it's essential.

Engineers & Developers

How to manage consent enforcement with Twilio Segment

Announcing the availability of Consent Enforcement in Connections for all Business Tier customers at Twilio Segment, empowering businesses to integrate with any Consent Management Platform and enforce end-users' consent preferences seamlessly.

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