Unify customer movement
Simplify data management for your engineers by having all your information about the entire customer user journey in one place.
You’ll be able to understand a user’s interaction with your business across web, mobile, server, and third-party partner touchpoints in real time, using an online and offline ID graph with support for cookie IDs, device IDs, emails, and custom external IDs.
How does it work? Linked Events (from your CDP to your data lake or warehouse) create a map of your customers' activities, giving your marketing team the full context of data in the platforms they use downstream – and therefore a better foundation to base decisions on.
Identify high-value users
Do you know who your most valuable customers are? Historical count (the number of times an action was performed) can inform more high-value experiences for customers. Whether your goal is to increase conversion, click-throughs, or brand awareness, you’ll be able to effectively build core behaviours or launch new products with a clear understanding of your conversion moments.
How? By examining the exact moment in the customer journey where new users transform into high-value customers. Once you've pinpointed the golden opportunities within your sales funnel via your CDP's conversion analysis tools, you can then channel the right customers to the right pages, resulting in higher customer retention.
Predict your customer’s next move
Stop guessing what your customers are going to do next, and start letting AI make smart suggestions. With CustomerAI Predictions, you'll be able to launch personalised ads across platforms, designed specifically to appeal to each segment, or even each individual user.
These easy-to-use, out-of-the-box predictive models are built on trusted, AI-ready data. By enabling you to quickly create predictive traits, you’ll gain the power to provide more timely, targeted, and precisely personalised customer experiences on every channel. In turn, this will increase trust between your business and your customers, and amplify the impact that your communications with them can have.
But which CDP is right for me?
Now you know how CDPs can be used to squeeze maximum value from your customer data, it’s time to choose which one is right for you.
As the leading CDP, Twilio Segment does everything you’ve read about here and more. Segment works hard for every team in your business, with useful features for data engineers, marketers, product managers, and more – including plenty of no-code functions to minimise the requirement for engineering team input. It simplifies the process of collecting data and connecting new tools, allowing you to spend more time actually using your data, and less time trying to collect, categorise, and maintain it.
There's no easier way to activate your warehouse data and start making better, faster, more impactful decisions than Twilio Segment.