Engineers & Developers

A blog for engineers, by engineers

Showcasing solutions and best practices of Segment engineers using some of our favorite tools.


Engineers & Developers

Tracking Meaningful Security Product Metrics

Meaningful security metrics demonstrate that your security organization is mitigating risk and driving sales.

Leif DreizlerDec 8, 2022
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All Engineers & Developers articles

Engineers & Developers

What is reverse ETL? A complete guide

An introduction to reverse ETL.

Engineers & Developers

Segment Profiles to the Edge for Real-time personalization

The integration of the Segment Edge SDK with Cloudflare Workers offers businesses a solution for achieving real-time web personalization, enabling dynamic customization of user interactions based on up-to-date data.

Engineers & Developers

How to Activate Your Data (And Why You Need To)

An overview of data activation and why it's essential.

Engineers & Developers

How to manage consent enforcement with Twilio Segment

Announcing the availability of Consent Enforcement in Connections for all Business Tier customers at Twilio Segment, empowering businesses to integrate with any Consent Management Platform and enforce end-users' consent preferences seamlessly.

Engineers & Developers

Revamping Segment’s Flink real-time compute platform

Twilio Segment's shift to a Kubernetes-based platform transforms real-time computing, streamlining operations and empowering developers with heightened flexibility and efficiency.

Engineers & Developers

Live plugins for mobile - Transform customer data without redeploy

Discover how to leverage Segment's Analytics Live Plugins to seamlessly enhance data privacy by removing sensitive customer information, exemplifying an efficient and adaptable approach for businesses seeking to optimize their customer data strategies.

Engineers & Developers

Open Sourcing Backstage Plugins from Segment's IDP

This quarter, we embarked on a joint open source initiative named CNOE (Cloud Native Operational Excellence). Today, we announce the release of Segment’s first open source Backstage plugin.

Engineers & Developers

Extensibility at Segment: Use Mobile Plugins to enable Location-aware Marketing

Follow OwlEats, a food delivery startup, that uses Segment's mobile plugins to seamlessly integrate location data, enhancing customer targeting and incentivizing in-store pickups.

Engineers & Developers

Introducing Trait Activation: improve advertising ROI with better match rates

Trait Activation empowers marketers to enhance audience match rates, personalize messaging content, and streamline identifier management, ultimately optimizing advertising ROI and reducing operational costs while ensuring privacy-conscious data use.

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