Engineers & Developers
A blog for engineers, by engineers
Showcasing solutions and best practices of Segment engineers using some of our favorite tools.
Tracking Meaningful Security Product Metrics
Meaningful security metrics demonstrate that your security organization is mitigating risk and driving sales.
All Engineers & Developers articles
What is reverse ETL? A complete guide
An introduction to reverse ETL.
Segment Profiles to the Edge for Real-time personalization
The integration of the Segment Edge SDK with Cloudflare Workers offers businesses a solution for achieving real-time web personalization, enabling dynamic customization of user interactions based on up-to-date data.
How to Activate Your Data (And Why You Need To)
An overview of data activation and why it's essential.
How to manage consent enforcement with Twilio Segment
Announcing the availability of Consent Enforcement in Connections for all Business Tier customers at Twilio Segment, empowering businesses to integrate with any Consent Management Platform and enforce end-users' consent preferences seamlessly.
Revamping Segment’s Flink real-time compute platform
Twilio Segment's shift to a Kubernetes-based platform transforms real-time computing, streamlining operations and empowering developers with heightened flexibility and efficiency.
Live plugins for mobile - Transform customer data without redeploy
Discover how to leverage Segment's Analytics Live Plugins to seamlessly enhance data privacy by removing sensitive customer information, exemplifying an efficient and adaptable approach for businesses seeking to optimize their customer data strategies.
Open Sourcing Backstage Plugins from Segment's IDP
This quarter, we embarked on a joint open source initiative named CNOE (Cloud Native Operational Excellence). Today, we announce the release of Segment’s first open source Backstage plugin.
Extensibility at Segment: Use Mobile Plugins to enable Location-aware Marketing
Follow OwlEats, a food delivery startup, that uses Segment's mobile plugins to seamlessly integrate location data, enhancing customer targeting and incentivizing in-store pickups.
Introducing Trait Activation: improve advertising ROI with better match rates
Trait Activation empowers marketers to enhance audience match rates, personalize messaging content, and streamline identifier management, ultimately optimizing advertising ROI and reducing operational costs while ensuring privacy-conscious data use.