IDC comments on Twilio’s CustomerAI capabilities, predictive and generative roadmap, and new industry partnerships with Google, AWS, Databricks, and Frame AI.
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IDC, a leading analyst covering the technology industry, recently released a commentary highlighting how Twilio leverages predictive and generative AI to improve customer engagement across its product portfolio.
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Twilio also announced four partnerships with Google Cloud, AWS, Databricks, and Frame AI to further enhance the customer experience with AI.
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Further announcements for CustomerAI will be made at Twilio’s SIGNAL conference, taking place virtually on August 23 and free to attend.
IDC, a leading technology market research analyst, released commentary on Twilio’s recent CustomerAI announcement. In the IDC Link titled “Twilio Announces CustomerAI: Expands Google Cloud Partnership with Google Generative AI and CCAI Native Integration with Twilio Flex”, IDC highlighted how Twilio’s investments in predictive & generative AI and expanded partnership with Google Cloud, and other AI leaders, enable customers to deliver transformative experiences with AI.
Establishing a trusted customer data infrastructure with unified, real-time, consented data is the basis of Twilio’s holistic approach to engaging customers with AI. Precise personalization has always been the key to keeping the cost of customer acquisition lower than customer lifetime value, and CustomerAI brings predictive and generative AI together to help you personalize customer interactions based on predictions about their likely behavior. First, Segment collects and organizes data from every touchpoint to create a unified profile for each customer. Data from this golden profile is then used to infer their next likely actions. (Are they going to buy something? Are they about to churn?) With these insights, you can identify high-value customers and what content, offers, and channels will be most impactful for them.