How Does Mobile App Size Affect Installs?
By Lauren Venell
When it comes to your app, size makes a difference. Bigger apps have fewer downloads, worse reviews, and a harder time penetrating the international market. We measured the exact impact of increased app size, shown below. We’ve also included learnings on how to prevent bloat in your own app.
The State of Personalization 2023
Our annual look at how attitudes, preferences, and experiences with personalization have evolved over the past year.
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