How Does Mobile App Size Affect Installs?

Lauren Venell on October 11th 2016

When it comes to your app, size makes a difference. Bigger apps have fewer downloads, worse reviews, and a harder time penetrating the international market. We measured the exact impact of increased app size, shown below. We’ve also included learnings on how to prevent bloat in your own app.

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The State of Personalization 2021

Personalized, 1-to-1 marketing is table stakes for today's digital-first businesses. But as consumers' expectations rise, are they equipped to deliver these experiences?

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