How Does Mobile App Size Affect Installs?

Lauren Venell on October 11th 2016

When it comes to your app, size makes a difference. Bigger apps have fewer downloads, worse reviews, and a harder time penetrating the international market. We measured the exact impact of increased app size, shown below. We’ve also included learnings on how to prevent bloat in your own app.

Zoom with margin

The State of Personalization

Our annual look at how attitudes, preferences, and experiences with personalization have evolved over the past year.

Become a data expert.

Get the latest articles on all things data, product, and growth delivered straight to your inbox.