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Patient data silos stand in the way of personalization
The value of personalized, patient-centered engagement is clear. These practices have been shown to improve health outcomes, reduce healthcare delivery costs, and boost staff satisfaction. However, there’s a roadblock that is holding most providers back from delivering on the promise of personalization – data silos.
Without a unified patient profile that’s available across the healthcare enterprise, it is fundamentally difficult to tailor engagement to each individual patient. This lack of a readily available centralized patient identity contributes to why just 11% of U.S. healthcare providers are actively implementing personalized digital care today, while the majority report being stuck in the planning phase.
Unlock personalized patient engagement with new healthcare features
Twilio Segment for Healthcare helps your organization eliminate patient data silos, unlocking personalized engagement that support critical clinical and operational priorities. Building on the foundation of Twilio Segment’s HIPAA Eligible platform, we’re rolling out new features that work together as an integrated solution for addressing key digital patient journeys.
Three new integrated capabilities are now available in Pilot: collecting patient data from your EHR alongside other touchpoints, unifying it into Patient Engagement Profiles, then activating it with prebuilt patient communication campaigns, starting with Annual Wellness Visit nudges:
Through this combination of features, providers can deliver personalized digital engagement to the right patient, at the right time, on the right channel. Each component of this solution is designed to complement the others, creating a virtuous cycle of better patient data enhancing patient communications, which in turn generates deepened engagement and even better data about your patients.
Automate EHR data ingestion into Segment with a new integration
Patient records in your EHR contain essential information on which patients you want to engage with, for what purposes, and when. For the first time, Twilio Segment for Healthcare now includes an out-of-the-box integration with EHRs to drive patient engagement.