Twilio Segment is now available in the EU

Gavin Johnson on January 31st 2022

It’s been a year-and-a-half since the Schrems II ruling raised questions about the lawfulness of data transfers from the EU to third countries, such as the US. To address these concerns, last March we announced our roadmap for Regional Twilio Segment in the EU, which detailed our plans and timelines to introduce data ingestion, processing, and storage in the EU.  

We committed to delivering an EU-localized product for Connections, Protocols, and Personas by January 2022. And that’s what we are delivering today. We’re excited to reach another milestone in our Regional Twilio Segment roadmap and announce the availability of Regional Twilio Segment in the EU to all new Business Tier customers. 

Regional Twilio Segment is the world’s #1 Customer Data Platform (CDP) – Twilio Segment – deployed in the EU. It gives you Connections, Protocols, and Personas with data ingestion, processing, storage, and audience creation done on infrastructure hosted in the EU. 

Regional Twilio Segment makes it easy to collect, unify, and activate your customer data in any system where you need it while giving you the tools and controls to help enable compliance with EU data regulations like GDPR and Schrems II.

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Here’s a quick rundown of Regional Segment in the EU’s key benefits:

  • Ingest customer data in the EU: Regional data ingestion lets you collect customer data in the EU through our endpoint in Dublin, Ireland. With regional data ingestion, you have more control to keep data in the EU.

  • Process customer data in the EU: Regional data processing lets you process your customer data in the EU. With regional data processing, customer data is processed, filtered, validated, and deduplicated on infrastructure hosted in the EU.

  • Store customer data in the EU. Regional data storage helps you reduce long-term data exposure. It lets you store your event data, including the personal data of your customers, in Segment-hosted archives in the EU. 

  • Personalize every interaction without sacrificing your data etiquette. Regional Personas helps you create real-time audiences, computed traits, SQL traits, and Journeys in the EU. With regional Personas, data storage and processing happen on infrastructure hosted in the EU.

Good data etiquette is crucial now. Twilio Segment is here to help.

Good data doesn’t just mean high-quality, complete, and actionable data. It also means practicing good data etiquette with the personal data of your customers in the EU and around the world. Protecting your customers’ data privacy and practicing good data etiquette are not just items to check off a list, they also help you earn and maintain your customers’ trust.

Wherever you’re at in your efforts to practice good data etiquette and keep up with evolving data regulations, Twilio Segment is here to help. We strive to be proactive, transparent, and reliable about our solutions that help you practice good data etiquette and enable compliance with data regulations. We do everything we can to be trustworthy partners for businesses in the EU and around the world. We are committed to providing the tools and controls to help you practice good data etiquette and navigate new regulations as they arise.

If you are interested in Regional Twilio Segment in the EU, new Business Tier customers can get started now. Learn more about our GDPR solutions and book a demo today.

If you are a current customer, go to our docs page and sign up for our migration list. We look forward to talking to you about your use case and the best timeframe if you have any data that you want to migrate.

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