Segment + Twilio: The Future of Customer Engagement

Peter Reinhardt on October 12th 2020

Segment has always been a mission-driven company in service of customers and their experience.

Since day one, we've set out to make it possible for any business to adopt a customer-first approach in a digital world. That means enabling customer-focused growth with good data, so that businesses can deliver highly-personalized and engaging experiences for their customers across every channel.

Looking ahead to the next stage of our mission and growth, I'm thrilled to announce that Segment has entered into a definitive agreement to be acquired by Twilio, a company that shares our passion and vision for enabling businesses to drive meaningful customer engagement and experiences.

Twilio shares Segment's values as a developer-first company, and even more importantly, as a customer-first one.

Almost every business today is a customer experience company at its core, regardless of what they sell or who they sell to, and we firmly believe in Twilio's vision to build the world's leading customer engagement platform. Businesses that are able to better understand and directly reach their customers have a competitive advantage. As digital transformation accelerates the world around us, this has never been more crucial. 

Both Segment and Twilio already serve thousands of innovative, customer-driven brands. Together, we believe that our complementary technologies can give companies the tools and resources they need to truly set themselves apart in the new digital-first world.

I'm extremely proud of what the Segment team has accomplished, and thankful for the incredible businesses and people who are our customers and partners today. This is just the beginning, and we can't wait to join Twilio to build the customer engagement platform of the future.

Read the press release here

This blog contains forward-looking statements regarding the anticipated benefits of the transaction. These statements are subject to risks and uncertainties that could cause actual results to differ materially from these statements, such as the ability of Twilio and Segment to successfully integrate their respective market opportunities, technology, products, personnel and operations. Additional risks and uncertainties are detailed in the reports Twilio files with the SEC, including its Form 10-K for the year ended December 31, 2019, and its Form 10-Qs. Copies of reports filed with the SEC are posted on Twilio's website and are available from Twilio without charge.

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