We’re excited to announce that Twilio Segment has been accepted into the MACH Alliance, an organization dedicated to promoting open and best-of-breed enterprise technology ecosystems.
We’re excited to announce that Twilio Segment has been accepted into the MACH Alliance, an organization dedicated to promoting open and best-of-breed enterprise technology ecosystems. Segment is the market-leading CDP not just because it saves customers time and money, but because we enable businesses of all sizes – from the Fortune 100 to the newest wave of AI startups – to take an extensible and composable approach to drive impact with customer data.
The MACH Alliance—Microservices-based, API-first, Cloud-native SaaS, and Headless—advocates for a modern, flexible tech ecosystem. Being part of this group means we're aligned with industry leaders who share our vision of open, adaptable technology solutions. We believe that by working together, we can innovate faster and provide better solutions for businesses looking to enhance their digital capabilities.
We believe that the MACH Alliance, and the values it stands for, are crucial for businesses making long-term investments in their technology stack and infrastructure. The flexible framework that Segment and other MACH members advocate offers high interoperability, preventing data or vendor lock-in. This means businesses can easily and appropriately adjust their stack as their data maturity and needs evolve. Additionally, MACH members prioritize ease of use and extensibility, allowing engineering teams to build a custom tech stack tailored to their specific requirements, rather than being confined to a rigid, pre-built stack designed for unsupported use cases.
From day one, Twilio Segment was built to be used with other systems – from our API-first platform to our commitment to open-source and extensibility. Our platform has 550+ pre-built integrations that you can enable with the flip of a switch, and offers the ability to scale data governance and identity resolution across thousands of customer touchpoints.
Companies can integrate seamlessly with various technologies, creating a customized tech stack that fits their specific needs. Our API-first design makes it easy for businesses to connect and manage their data across different systems. This ensures that whether you’re using Segment to unify customer data or integrating with other MACH members, our platform fits seamlessly into your ecosystem.
“Segment’s product philosophy is all about extensibility. We believe strongly that the best customer experiences are built on an interoperable unified profile, which can collect data from anywhere and activate it everywhere,”said Thomas Wyatt, President of Twilio Segment. “We're so excited to be recognized as a MACH partner today and join an ecosystem of other amazing software products & teams that embrace an ecosystem approach to customer data.”
Given our long-standing history on interoperability, we are thrilled to be joining many of our partners in the MACH Alliance, these include technology partners - like Algolia, AWS, BigCommerce, Braze, Contentful, Iterable, Talon.One, GCP, and Voucherify - and GSI/SI partners - like Apply Digital, Capgemini, Deloitte Digital, GridDynamics, Orium,, Valtech and VML.
Of course several of our partners are also customers, who recognize our commitment to being a leader in the composable CDP space.
"At Contentful, we are excited to see Twilio Segment join the MACH Alliance. Segment's dedication to extensibility and their seamless integration capabilities makes them an obvious choice to join the MACH Alliance,” commented Pat Finn, VP of Channels & Alliances, Contentful. “Segment's ability to collect and unify customer data to help drive omnichannel personalization makes them an integral partner to our hundreds of common customers."
"Segment's commitment to interoperability aligns with the core principles of MACH, and we are excited to welcome them as members,” said Travis Hess, President, BigCommerce. “Our partnership with Segment has already demonstrated significant value to our joint customers by enhancing their ability to deliver personalized and data-driven e-commerce experiences."
Our membership in the MACH Alliance strengthens our commitment to 25,000+ companies that use us to drive digital innovation. With our adaptable platform, and by working with other industry leaders, we’re positioned to continue our lead in the digital transformation space.
We’re eager to explore new opportunities with the MACH Alliance and work together to shape the future of enterprise technology. By collaborating with fellow members, we aim to unlock the full potential of an open, interconnected digital ecosystem.
Segment has 550+ pre-built integrations and a long history of interoperability, making it an ideal advocate and member of the MACH Alliance.