Thousands of companies depend on Segment as their customer data platform—a core piece of infrastructure that allows digital businesses to harness customer data to deliver personalized customer experiences.
While Segment streamlines the process of collecting, cleaning, and distributing customer data, the customer data ecosystem at many companies remains complex. That’s because digital has become the most important and fastest-growing channel for modern businesses. More and more customer interactions are shifting online and companies are adopting more tools to manage their expanding digital customer experience. As a result, companies across the board need to collect data from more sources (like websites and apps) and send that data to more marketing and analytics tools.
This trend was clearly reflected in Segment’s customer base, particularly in enterprise companies. Some customers had hundreds of users managing thousands of integrations within their customer data pipeline. At that scale, it was challenging for our customers to manage everything that was happening in a workspace with the tools available in the Segment App.
So, we set out to understand what our customers needed to monitor and manage the health of their customer data pipeline. We started researching exactly how many customers were facing what we called the “complexity conundrum” and how we could solve it.
Based on feedback and insights from our customers, we built Workspace Home to deliver a unified view of your customer data infrastructure. It’s set up as customizable modules that help answer the four most common questions Workspace Owners face each day:
How is my data quality?
Violations
We designed a module to empower Workspace Owners to monitor and drill into Tracking Plan violations to ensure the highest data quality for any customer data is flowing through Segment (learn more about how you can use Protocols to ensure clean and consistent data collection here).
If you see a spike in violations, you can click into the module to understand which Segment sources are contributing the highest percentage of events with violations. Simply click into those sources to jump directly to the relevant page in the app to troubleshoot.