Growth Center

Discover 11 innovative B2B marketing campaign ideas designed to drive sales and elevate your business strategy. From targeted content to strategic partnerships, these actionable tactics can transform your lead generation and conversion efforts.

How to Build an Effective B2B Marketing Strategy in 2022

We overview the steps involved with creating a B2B marketing strategy that works.

How to Create a B2B Customer Acquisition Strategy

We overview the important steps and considerations involved with creating a B2B customer acquisition strategy.

A Guide to B2B Marketing Funnels

We overview the stages in a B2B marketing funnel and how to create one.

Cross-Selling

Cross-selling is the backbone of marketing and sales. Find out what cross selling means, and how to get started.

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6 Cross-Selling Tips & Techniques to Boost Sales

Learn 6 strategies for effective cross-selling to boost sales.

How to sell a B2B product

A framework for how to sell a B2B SaaS product.

5 Benefits of Cross-Selling to Boost Customer ROI

An overview of how cross-selling can lead to higher customer ROI, when done strategically.

4 Cross-Selling Strategies to Boost Your AOV

Increasing average order value (AOV) can increase the overall revenue for your business. Here are four cross-selling strategies to help make that happen.

Customer Acquisition

We walk through what customer acquisition is and why it’s so important for modern businesses.

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Customer Acquisition Cost (CAC): A Guide for 2023

Customer Acquisition Cost (CAC): A guide for 2023

What to Spend on Customer Acquisition in 5 Easy Steps

A step-by-step guide on how to figure out what you should be spending on customer acquisition.

How to Build a Successful Customer Acquisition Strategy

We overview all the important steps and considerations for constructing a sound customer acquisition strategy.

Customer Engagement

An in-depth exploration of customer engagement from the experts at Twilio Segment.

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How to Create a Winning Customer Engagement Strategy

Learn everything you need to know about creating a successful customer engagement strategy.

How SaaS Companies Can Master Customer Engagement

Customer engagement is critical for SaaS companies. We walk through how to leverage it to boost growth.

How to Measure Customer Engagement (9 Key Metrics)

Discover the key metrics and KPIs to measure customer engagement effectively in 2022.

What is a Customer Engagement Platform? + Best of 2023

We discuss what customer engagement platforms are and overview the best options for 2022.

Customer Journey

Twilio Segment offers insight into customer journeys and how businesses can perfect them.

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B2B Customer Journeys: How They’re Evolving in 2022

We walk through how B2B businesses should approach constructing the ideal customer journey in 2022.

How to Analyze (and Improve) Customer Journeys

We walk through everything you need to know to measure, analyze, and optimize the customer journey.

A Guide to Customer Journey Mapping in 2023

We walk through what a customer journey map is and how to create one.

SaaS Customer Journey Mapping with Segment

Learn how Segment can help with SaaS customer journey mapping.

Customer Personalization

A comprehensive overview of customer personalization and why it's essential to businesses today.

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7 Successful Examples of Customer Personalization

7 ways to effectively personalize customer experiences.

Customer Retention

An in-depth look into customer retention strategies from the experts at Twilio Segment.

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Customer Retention Analytics Guide

Here we discuss customer retention, what it means, and how to analyze it.

9 Retention Strategies Unlocked by Customer Data

Learn how to increase customer retention and generate more revenue from existing customers with high-quality data.

Customer Retention Rate: Main Drivers and Steps to Improve

We overview the relevant factors that will determine your customer retention rate and ways to improve it.

Customer Retention Model: Definition, Creation & FAQs

We discuss everything you need to know about the different customer retention models.

Customer Segmentation

An overview of what customer segmentation is, and how it works, from the experts at Twilio Segment.

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Customer Segmentation Models: The What, Why & How

Learn about the different models of customer segmentation and how to use them for more granular targeting.

Customer Segmentation Analysis: A How-to Guide | 2022

Learn how to analyze customer segmentation in 2022.

Customer Segmentation Tools

Everything you need to know about customer segmentation tools, and why they're important.

Customer Behavior Segmentation | Segment

An in-depth explanation of customer behavior segmentation.

Email Marketing

An exploration of email marketing and why it's a critical strategy for businesses.

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4 Steps to Increase Email Marketing Conversions

Here we’ll give you the tools you need to increase your email marketing conversions.

How to Harness Data to Perfect Your Email Marketing

We walk through why data is essential for email marketing campaigns, and how to leverage it.

How to Scale Email Marketing with Automation

We overview the key automations you can use to scale your email marketing and grow your business.

Different Types of Email Marketing Campaigns to Try in 2023

We outline 5 different email campaigns to incorporate into your marketing strategy.

Growth Marketing

Learn everything you need to know about growth marketing from the experts at Twilio Segment.

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Growth Hacking For Marketers: A Starter Guide 2022

This guide will walk you through everything you need to know to get started with growth hacking in marketing.

Growth Marketing Strategy: 5 Steps to Create One

Learn how to create a successful growth marketing strategy to reach your revenue goals.

15 Important Growth Marketing Metrics to Track (and Why)

Discover the top growth marketing metrics you should track to measure performance.

Scaling your Growth team—tips from Shopify, GitHub, and Teamwork

To scale Growth, you need to define its purpose, set goals, structure collaboration, and master your customer data. Three experts share their insights.

Marketing Automation

Explore the ins-and-outs of marketing automation from the experts at Twilio Segment.

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6 B2B Marketing Automations Every Business Needs in 2023

We walk through some cutting-edge automations that are transforming B2B marketing.

Marketing Automation Software: 8 Best Tools

We overview the software tools involved with marketing automation for your business.

How Automation can Boost ROI of Marketing Spend

We overview the ways that automation can save your team time and boost ROI on marketing spend.

Marketing Automation Processes | Twilio Segment Growth Center

We discuss different marketing automation processes and how they can increase your ROI.

Multichannel Marketing

Here we discuss what you need to learn about multichannel marketing including its benefits, challenges, and where to start.

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A Business Guide to Marketing Campaign Orchestration

A quick guide to marketing campaign orchestration.

How To Get Started With Multichannel Marketing Automation

Learn what multichannel marketing automation is, its benefits, and how to implement it.

Multichannel Marketing Statistics

Here is a comprehensive list of multichannel marketing statistics and trends that can help grow your business in 2023 and beyond.

Omnichannel Customer Experience

Gain an in-depth understanding of what goes into creating omnichannel customer experiences.

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A Guide to Omnichannel Customer Communication

How to set up a framework for successful omnichannel communication.

How Vacasa achieved 3-10x more guest bookings with personalized email and SMS campaigns

Learn how Vacasa created a seamless omnichannel experience for their customers to gain 3-10x more guest bookings.

How to Build Winning Omnichannel Customer Service

How to build a winning customer support experience with an omnichannel approach.

Omnichannel Marketing

Learn everything you need to know about omnichannel marketing from the experts at Twilio Segment.

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How to Build an Omnichannel Marketing Strategy

How to build an effective omnichannel marketing strategy.

The Ultimate Guide to Omnichannel

In this guide, we outline how businesses can successfully implement omnichannel customer engagement at scale.

A Guide to Multichannel vs. Omnichannel Marketing

Learn the key differences between a multichannel and omnichannel marketing approach.

6 Examples of Successful Omnichannel Marketing

We walk through 6 examples of successful omnichannel marketing.

Omnichannel Retailing

A deep dive into omnichannel retailing, and how to implement it.

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How Veronica Beard built omnichannel experiences and decreased Customer Acquisition Costs by 20% with Twilio Segment

With Twilio Segment, Veronica Beard delivers customer-first experiences based on real-time interactions across touchpoints, all while driving better marketing efficiency.

SMS Marketing

A complete rundown on what SMS marketing is and how to succeed at implementing it.

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SMS Marketing: Text Messages You Can Use Today

We look at successful examples of SMS marketing (i.e., text messages) and how to incorporate them into marketing campaigns.

Upselling

Upselling can be a differentiator for employees, customers, and your businesses growth. Find out what upselling means, and how to get started.

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7 Upselling Strategies & Techniques That Work

Learn 7 different upselling strategies that can help boost revenue for your business.

How to Successfully Upsell a Customer in 7 Steps

A 7-step guide on how to upsell a customer and increase sales.

User Onboarding

Without successful new user onboarding your business would be stagnant. Let Twilio Segment explain user onboarding and its process.

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How to Build the Perfect Customer Onboarding Process

We overview the important steps in the customer onboarding process and how to build your own.

5 Customer Onboarding Documents That Your Business Needs

The 5 types of customer onboarding documents your business needs.

7 Best Practices for Successful User Onboarding Flows

We walk through examples successful user onboarding flows.

SaaS Customer Onboarding

Everything you need to know about SaaS customer onboarding.

What is an Email Bounce Rate?

How to calculate your email bounce rate (and improve it).

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