To build lasting relationships with customers, businesses must create engaging customer journeys that prioritize customer experience at every touchpoint. This requires a holistic view of the customer, with data and insights from all channels and sources. Personalization can also help businesses increase customer lifetime value, reduce churn, and drive loyalty. By leveraging the power of a customer data platform (CDP) businesses can deliver personalized experiences that meet customers' needs and expectations, build trust and loyalty, and future-proof their operations.
Good data is essential to driving growth and efficiency
The next session explored how businesses can use data to remove buyer friction, efficiently build pipeline, and accelerate revenue growth. Chris Koehler, CMO of Box, shared examples of how his team navigated a changing macro environment and updated its tactics using data-driven insights. He highlighted the importance of working with cross-functional partners to create a seamless customer experience and leverage data across the entire customer journey.
To drive growth and efficiency, businesses must use data to gain a deeper understanding of their customers, identify key drivers of growth, and optimize their operations. This requires a data-driven culture that values insights and experimentation, and a cross-functional approach that brings together marketing, sales, customer success, and product teams. By using data to measure and optimize performance, businesses can identify opportunities for growth, reduce costs, and increase efficiency.
Adapting to a changing business environment requires a flexible approach to growth
At CDP Live we brought together a panel of leaders from Amazon, Databricks, Capgemini, and The Trade Desk to discuss changing perspectives on growth and data in a dynamic business environment. The panelists shared their insights on how to cope with a cookieless world, leverage first-party data, and build more efficient and effective marketing and engagement strategies.