We’re thrilled to announce that Twilio Segment has partnered with Elastic Path to break down the barriers that have traditionally made it challenging to launch data-driven commerce personalization. The no-code integration with Elastic Path, a leading composable commerce company, eliminates the pain of ecommerce personalization, allowing teams to build and publish customer experiences with clicks, not code. Brands will see increases in conversion rates, better retention, and more margin contribution.
The benefits of personalization are undeniable. Our recent Personalization Report reveals that 80% of business leaders say consumers spend an average of 38% more when their experience is personalized. However, most brands have not combined the power of personalization and commerce because it’s too technical. The complexity of capturing, consolidating, and instrumenting data from disparate systems, and developing dynamic customer experiences with that data, becomes prohibitive for many brands.
With the new partnership and integration between Elastic Path and Twilio Segment, digital teams can launch dynamic storefronts and shoppable content that adapts in real time using conditional rules about when and what to offer shoppers, based on profile traits and audience segments. Watch the demo below to see this in action.