Now with all of this enriched data in your CRM, your email tool, your analytics tool, and your data warehouse, you can take action when it counts.
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Test role-specific messaging in your email campaigns to get higher click-through rates
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Auto-populate form fields to reduce signup friction
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Send your sales team a list of prospects who are more likely to convert based on lead score
The result? More relevant marketing campaigns, deeper cohort analyses and insights, and more sales-qualified leads for top-line growth.
With Clearbit, you can access publicly available attributes about a user’s company and history, like role, industry, and funding. With other enrichment tools, you might create a predictive lead score based on past customer behavior. All of this data is available through our partners and can be seamlessly added to your existing customer records.
In the past, you’d have to ask customers to fill out surveys or multi-page signup forms to get at this type of context. The tradeoff sat between good UX design and data quality. Now, you can collect this third-party data automatically and create deeper connections with your customers without bothering them for more information.
All you have to do is send data through Segment to an enrichment tool on the platform. They’ll send enriched identify calls back into Segment with additional user traits you can use in your other tools.
Firmographic data and lead scores are just the beginning data sets for our Enrichment category. We imagine a world where you can enrich your data with weather data for better targeting, identify fraudulent charges, and more.
Deep customer segmentation for insights
All of this newly collected data can help you understand your customers in a way you’ve never been able to before. By layering company or lead score data on top of email opens, in-product behaviors, support tickets created, and more, you can analyze granular segments based on metrics like Customer Lifetime Value, Average Revenue per User, and NPS to identify who your best customers are.
Companies like Breather, Trustpilot, and Livestorm are already using enrichment integrations to drive more targeted prospecting, more personalized marketing, more productive advertising spend, and more insightful cohort analysis.
You can sign up to get started with Enrichment integrations.
Do you have an enrichment tool you’d like to see on the platform? Are you a potential enrichment partner? We’re actively building out our enrichment partner ecosystem and would love to hear from you!