The latest from Segment’s Developer Center

Whether you’re a high-growth company looking to scale or an enterprise focused on innovation, you need the right technology stack to continue to evolve and grow. That’s why we’ve opened our platform to allow technology companies to build and maintain their own Segment integrations using the Developer Center–giving you an ever-growing list of the most cutting-edge tools to choose from.

Below are the latest partner-built integrations now available on the Segment catalog. If you don’t see the tool you’re looking for, check out our new in-app wishlists. Wishlists give you the power to add new integration requests and upvote existing requests directly from the Segment app.

New integrations

Adikteev | Advertising

• Who is it for: Marketing teams

• What is it: Adikteev runs machine learning on the data you collect via Segment to re-target and engage your users with customized, immersive creative campaigns.

• How does it work with Segment: By incorporating historical data sent via Segment you can not only build richer segmentation but also further refine those audiences to deliver more relevant and engaging ads to each user.

Blendo | Raw Data

• Who is it for: Data Engineers at Consumer apps

• What is it: Blendo is an ETL tool. It helps you load your data into a data warehouse like Postgres, Redshift, or BigQuery.

• How does it work with Segment: When you enable the Blendo destination, Segment will begin sending all of your Segment data to Blendo to be loaded elsewhere. 

Candu | Customer Success

• Who is it for: SaaS companies

• What is it: Candu delivers in-depth learning experiences from within your application, so users learn what they need to know without ever leaving your product.

• How does it work with Segment: When you use Segment to send user data to Candu, non-technical teams can personalize courses and automatically trigger in-product content recommendations based off intent. 

ChurnZero | Customer Success

• Who is it for: Subscription businesses

• What is it: ChurnZero gives subscription businesses tools for battling churn. It gives you real-time alerts for actions inside your app and on social media so that you can proactively find and engage with customers who might churn.

• How does it work with Segment: When you enable the ChurnZero destination, Segment will begin sending all of your Segment data to ChurnZero. Your in-app data will power ChurnZero’s reporting and customer segmentation data, allowing you to better identify at-risk users. 

Dreamdata | Attribution

• Who is it for: B2B companies

• What is it: If you’re a B2B business, you have a small number of high value customers. They might come in via search, blog posts, or word of mouth. Dreamdata helps you understand how those users are discovering your app.

• How does it work with Segment: Dreamdata takes in your Segment data, and uses it to show you funnels, ad spend, and how your various channels are performing. 

Kustomer | CRM

• Who is it for: CSM and Customer Success teams

• What is it: Kustomer provides a single view of an account. It helps combine not only user behavior, but also the objects they might interact with. If you’re running an airline, Kustomer can help display the full user journey, including tickets, flights, and airports.

• How does it work with Segment: Segment sends your first-party customer data into Kustomer, where it gets added to your views of the user journey. 

PersistIQ | Email Marketing

• Who is it for: Sales teams

• What is it: Persist is a tool to help run email campaigns for your sales teams. It provides the ability to run mail merges, campaigns, and gives you reporting across how your different campaigns are performing. 

• How does it work with Segment: Events you collect through Segment are sent into PersistIQ, which you can then use to tailor more personalized emails. 

Personyze | AB Testing | Email

• Who is it for: Consumer and E-Commerce companies

• What is it: Personyze is all about providing personalized data to change the user’s experience. They specialize in powering e-commerce recommendations, and recommended content for publishers. Personyze helps you not only add the widgets you need, but also powers the data behind the recommendations.

• How does it work with Segment: When you enable the Personyze destination, Segment will begin sending data to power your recommendations.

Proof Experiences | Personalization

• Who is it for: SaaS companies

• What is it: Proof Experiences gives you tools to personalize your webpage. Instead of using a generic call-to-action or header message, you can instead tailor it directly to your visitor. They give you a visual editor to change the page layout depending on the rules you’ve specified.

• How does it work with Segment: Proof Experiences takes in your Segment data, which you can then use to create rules + audiences. You can target users with certain traits, or ones who have performed certain events. 

Savio | Customer Success

• Who is it for: Product teams

• What is it: Savio helps you collect feedback from your users. They give you a simple form to collect feedback, which you can then present to your users. In their interface, you can see rollups of the different pieces of feedback, as well as be able to slice and dice by various user tags.

• How does it work with Segment: When you enable the Savio destination, Segment will begin sending your Segment data to Savio. Your Segment identify data should give you a better ability to Segment your feedback by different groups (“let me find only SMB users”). 

ScopeAI | Analytics

• Who is it for: Product teams

• What is it: Scope AI helps you gather customer feedback. Chances are that you have a lot of feedback coming in from tweets, helpdesk tickets, app store reviews, livechats, and in-person conversations. Scope AI helps automatically pull in data from all of these different sources, surface this data in a single place, and gives you powerful tools to analyze sentiment over time.

• How does it work with Segment: When you enable the Scope AI destination, Segment will begin sending all of your Segment data to Scope AI. Your users in-app behavior and sentiment data will help power your Scope AI reports, and give you a richer dataset to measure your progress.

Singular Analytics | Attribution

• Who is it for: Mobile marketers

• What is it: Singular provides dashboards and reporting for your mobile application across a whole host of different dimensions. You define goal metrics, send in your data, and Singular can help you track your progress against your goals. 

• How does it work with Segment: When you enable the Singular destination, Segment will begin sending data which you can then use in your dashboards and goals. 

TrafficGuard | Security & Fraud

• Who is it for: Marketing teams

• What is it: TrafficGuard detects, mitigates, and reports on ad fraud before it hits digital advertising budgets. Ensures your campaigns result in genuine engagement. 

• How does it work with Segment: Trafficgaurd’s ad fraud algorithms are powered by your Segment data to automatically detect bot traffic and fraud at the impression, click, and event levels.

Trustpilot | Customer Success

• Who is it for: E-commerce businesses

• What is it: Trustpilot is a review platform. Users review various businesses, products, and services, and go there to find other reviews. If you run a business that’s reviewed on Trustpilot, integrating Segment can provide automated, verified reviews from your Completed Order Segment events.

• How does it work with Segment: Your completed order events will be sent to Trustpilot. From there, they can be added to the reviews for your business.

Upcall | Customer Success

• Who is it for: High-touch B2B businesses

• What is it: Upcall is a tool to call new leads when they first sign up. If you run a high touch business, you can automatically call a user minutes after they request to be contacted, rather than hours or days. 

• How does it work with Segment: When you enable Upcall as a destination, Segment will begin sending user data along to your Upcall account. This will give you a richer dataset to trigger on (“make a call when a user triggers the ‘request demo’ event”)

UserIQ | Customer Success

• Who is it for: B2B companies

• What is it: UserIQ provides you account-level views of your customers. You can see dashboards of their overall health, visualizations of their user journey, and financial metrics for the account itself.

• How does it work with Segment: When you enable the UserIQ destination, Segment will begin sending data that will populate your account-level views in UserIQ

Unwaffle | Customer Success

• Who is it for: Businesses offering trials

• What is it: Unwaffle gives you a per-user view of new users who have just signed up for your free trial. It assigns a happiness score to each one, with a likeliness to convert, and a high level set of metrics. Unwaffle helps you identify what makes users happy, and when a user might not be happy. 

• How does it work with Segment: When you enable Unwaffle as a destination, Segment will send along your user data into Unwaffle. This data is used to populate user actions, and translate into Unwaffle’s score around likelihood to convert. 

Watchtower | Security & Fraud

• Who is it for: CIOs and CISOs

• What is it: Watchtower is an all-in-one solution to monitor how sensitive data flows through your production infrastructure, and various SaaS tools you might be using. Discover, automatically classify, and alert on sensitive PII and user-level data.  

• How does it work with Segment: Events you collect through Segment will be automatically sent to Watchtower. Watchtower can classify that data, and better understand whether you are accidentally collecting or leaking sensitive data.